2023 Guide to Next Now AvailableAccess our outlook
Enhance the future of leisure and business
Leading travel and hospitality brands must exceed traveler expectation through seamless digital experience and consistent service or be left behind. Brands who adapt their business models, operations, systems and culture will unlock opportunities and forge lasting customer relationships based on personalization and engaging experiences.
Use customer-centric digital technology to bake loyalty into your profit-driven strategies—from on-premises to mobile, delivery, and more.
Drive value through innovative digital services to get your business and your passengers exactly where they need to go.
Craft optimal guest experiences across dispersed customer touchpoints and bring curated leisure preferences to life in real time.
Reclaim market share and create alternative revenue streams with digital investments that prioritize security and efficiency.
Upgrade your digital offerings with passenger-first strategies to provide moving experiences for modern travelers.
Build brand awareness, loyalty and experiences of a lifetime, with transformative data-first engineering and strategy.
Chart a new path forward with data advancements that address post-pandemic traveler concerns and support bespoke personalization.
The New Marriott President Shares Her Expert Growth Strategy
Twenty-four years ago, Stephanie Linnartz joined Marriott International. Today, she’s explaining the global consumer strategy behind 160 million members.
Travel Trends Data Report
Travel preferences have shifted dramatically over the past few years but how do priorities vary by age group? Understand the most recent trends in Publicis Sapient's research study focusing on uncovering the differences in travel preferences among Gen Z, Millennials, and Gen X, across a global sample of 3,000 participants.
Outlook 2023
It’s time to start planning for what’s next. As another year of unknowns draws near, businesses must continue to rally around the one constant: rising customer expectations. The key question is which trends deserve your focus as you strive for transformational growth.
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Learn how we’re transforming aviation, from guest experience and technological investments to business modernization and more.
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Learn three ways that hotels, airlines and hospitality brands can still generate revenue and growth during the predicted economic slowdown.
Open articleIndustry Report
Our global Travel & Hospitality report dissects the differences in travel preferences across generations.
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As Travel and Hospitality businesses rebound, learn how to delight modern guests with excellent experiences.
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Peggy Fang Roe, the global CX officer at Marriott International, shares the philosophy that has guided the hotel chain throughout the decades.
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Revolutionize your campaign strategy with our Test-and-Learn Automation solution for consumer-facing businesses like QSRs.
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Find out why the future of personalized messaging lies in customer-centric “test-and-learn” automation.
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Find out how to leverage existing and emerging technology to craft state-of-the-art experiences for travelers, residents and guests.
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With bespoke customer experiences baked into existing and emerging infrastructure, the next phase of luxury tourism is here.
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Find out how short-term demand spikes in local and domestic travel will have lasting impacts on the industry as a whole.
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Review data collected from 3,000 travelers across six countries to find out what people want from businesses going forward.
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Learn four data-first approaches to recapturing the minds of your travelers after a year or more of unprecedented demand.
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We transformed a casino resort’s email marketing strategy with our 360-degree, omni-channel platform to generate data-driven customer engagement.
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Learn three ways to educate travelers and four ways to prepare for—and profit from—pent-up post-pandemic travel demand.
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Create an immersive 360-degree guest experience that generates revenue, engagement and loyalty through personalization.
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See how Publicis Sapient developed a digital platform to transform guest experiences at Yas Island.
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With business travel down, hotels are reinventing themselves with a focus on local leisure travelers. From enhanced health measures to adopting a CDP, unlock six ways to maximize digital capabilities to target short-distance vacationers and compete with OTAs.
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As travelers increasingly engage with contactless solutions to reduce human interactions across their journey, airlines and hotels have a unique opportunity to capture and leverage rich data to personalize guests’experience and generate new streams of revenue. Learn how four contactless technologies are reducing costs, wait times and reshaping the industry.
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From contactless iris scans to digital wayfinding, learn how airports are reimagining the traveler experience with intelligent infrastructure and data-driven solutions to reassure passengers, promote social distancing and help the aviation industry bounce back.
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There are actions that companies can put into place now to prepare for the months and years ahead.
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Airlines clearly have a lot on their plates at the moment, but putting a renewed focus on sustainability could serve as a rare bit of positivity for the industry.
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Increasing development pipelines and rising labor costs fueled by unprecedented growth emphasize why travel and hospitality executives need to take action now and turn the next economic downturn into a strategic advantage.
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Thinking and working like a startup will help established organizations reimagine their business and customer experience.
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The travel industry tends to recover after crises, but it’s how brands engage travelers during such events that determine how quickly business returns to usual.
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Rapid Commerce in Travel
Publicis Sapient’s cloud-native accelerator allows travel & hospitality businesses to launch and fine-tune sales platforms quickly and easily.
CDP Quickstart
Accelerates an organization’s digital business transformation. This fast, deployable solution provides the cloud-native components to make it easier for companies to build an open source customer data platform (CDP).
Premise
A fully adaptable platform that enables in-venue experiences using content and data in ways that are meaningful and effective.
Engineering Transformation
is a holistic program that modernizes information technology (IT) to prepare companies for comprehensive digital business transformation (DBT).
Unlock the building blocks of data-led personalization. Watch a discussion hosted by Publicis Sapient, featuring a Forrester Research analyst to learn the key to increasing customer acquisition in 2021.
Video
By every measure, the pandemic will have a significant impact on consumer behavior for the foreseeable future. Key among these shifts: 40% of travelers are more likely to choose an airline that offers contactless interaction. From voice technology to touchless check-in, our expert Jagdish Ghanshani unlocks four digital trends travel brands can implement to boost efficiency and reassure weary travelers.
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From digital room keys to mobile check-in, COVID-19 has accelerated the adoption of contactless technologies in the hotel industry. As digital-first guest experiences become more commonplace, our expert Andrew Kumar explains how travel brands can leverage data-led insights to drive loyalty and improve retention.
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How can travel and hospitality brands create a seamless, more personalized experience for travelers? Sameer Bajaj, our VP of Technology, unlocks how consolidating customer data and leveraging AI and machine learning are redefining the customer journey by anticipating traveler needs at every touchpoint.
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Implementing contactless technologies can be a costly investment for a hotel or an airline. But it doesn’t have to be. Our expert, Jagdish Ghanshani explains how retrofitting existing traditional systems with sensor-based technologies and zero-touch solutions is a convenient, cost-effective way to become future-ready.
Play videoData has become the lifeblood of the next generation travel and hospitality industry. For many, however, data remains a challenge as it sits across systems and organizational silos. We help simplify the solution by defining the technology, tools and architecture to unlock data and deliver smart anticipation of guest needs at every touchpoint.
Hospitality brands continue to strive for operational excellence to improve efficiency and reduce cost. We help clients using service design to map end-to-end services and apply our engineering processes and technologies to help teams achieve operational agility and find new efficiencies in their operations. From workforce automation, to operational system modernization, we transform the future of service and operations to unlock customer and business outcomes.
Travel companies were early technology innovators, but today many are still stuck with decades-old technology that limits their ability to innovate and adds cost. We help build digital experiences across front, middle and back-office systems with the use of DevOps and Lean practices to deliver results in real time and get solutions to market faster.
We help reimagine the destination journey by integrating existing and emerging technologies to ensure all customer touchpoints deliver an ultra-personalized experience. With a commitment to sustainability, we fuse innovation and service design excellence to bring seamlessly curated destination experiences to life. With our transformative approach to data—and a decades-long obsession with customer experience—we believe smart destinations can democratize exquisite, world-class luxury.
Today's traveler is faced with a disconnected travel journey, toggling between companies to build an end-to-end itinerary. Today travel brands have a rich opportunity, with a loyal customer base, a captive audience, and rich data that allows them to provide personalized recommendations on new services and products throughout the journey. We enable travel brands to leverage the best practices and capabilities of commerce and retail, unlocking value through new revenue streams and partnerships.
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Tune in for industry insights, trends and transformative tips from Food and Dining experts.
Facial recognition allows guests to be contactless and connected across disparate customer attractions.
For passengers of the leading German airline, mobile bag tag technology means no more waiting in line at the check-in counter.
Find out how we optimized the pre-flight travel experience by translating an analog business model into a dynamic, customer-friendly app.
How a shared digital platform is transforming the guest experience and business intelligence across brands.
An innovative approach to a guest experience is creating new revenue.
How Publicis Sapient developed a digital platform to transform guest experiences at Yas Island, powered by Azure.
Transforming a casino resort’s marketing strategy with a 360° omnichannel platform to generate data-driven engagement.
Food & Dining
Gain insights and track the latest trends in the Food and Dining sector.
Jagdish Ghanshani
Managing Partner, Global Client Partner, Travel & Hospitality
Next Starts Now
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