Retail Industry Overview

Shopper-First Retail

Stay relevant to customers as their needs evolve.

Outlook 2022

Retail Guide to Next

Four need-to-know trends for your '22 strategy.

Unlock what's next

How Retailers Stay Relevant

Through a thoughtful combination of modernizing IT systems, unifying data and optimizing the supply chain, we redefine the end-to-end customer journey to enable retailers to anticipate needs, adapt experiences and evolve. Our clients become agile digital organizations that deliver long-term customer and business value.

Sectors we serve

Grocery

Stay relevant as shoppers demand an increasingly digital experience that requires new levels of connectivity between supply chain and store experience.

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Specialty

Stand out in your niche with seamless experiences that incorporate social selling, hyper-personalization and next-level loyalty to drive sales and reduce returns.
Department Stores

Attract shoppers away from online retailers by offering the same frictionless omnichannel experience with tools and data-driven content that reflect your unique branding.
Big Box

Remove obstacles across the enterprise to connect data and meet shopper expectations around inventory, BOPIS, curbside and delivery.
B2B

Meet buyer expectations for a B2C-like experience while harnessing data to maintain the personal relationships required of large-scale selling.

What's Shopper-First Retail?

Learn about the capabilities, experience and personality that you can expect when working with Publicis Sapient's retail experts.

Core Retail Issues

Shopper-First Retail harnesses the power of digital to solve the business and customer challenges in every facet of the industry. See how Publicis Sapient can address your most pressing issues—from Experience to Supply Chain and beyond.

A digitally enabled supply chain is the only way to respond to the demands of today's customers. Whether you're looking to provide more fulfillment options, transparency, or efficiency, see the critical considerations of a customer-centric approach to Supply Chain. Could it become a growth lever for your retail business?

Learn about supply chain

Retailers have long accepted e-commerce as a given part of doing business. Unfortunately, many have also accepted it as a cost center. Check out how shopper-centered experiences—and the technology to support them—can drive profit from e-commerce.

Learn more about e-commerce

Retailers are sitting on mountains of data. The question is whether they know how to unify it, analyze it and adapt accordingly—all while keeping up with ever-changing regulations and expectations. Putting shoppers first means connecting data in a way that improves their experience, which in turn will improve your business.

Learn more about data

The Store of the Future relies on connecting all of the above issues, from supply chain to online shopping to customer ID, to create a seamless store experience that delights customers, rewards loyalty and continues to generate valuable data. Find how connecting your physical and digital shopping experiences can help your business grow.

Learn more about store experience