Successful retailers must evolve the space they own in digital and in-store environments to exceed their customers’ expectations. Retailers who embrace progressive, agile and cost-effective ways to deliver against the increasingly sophisticated needs and wants will dominate carts and minds.
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Publicis Sapient explores how retailers should approach the rise of free shipping. Retailers are swimming in a sea where they're considering supply chain optimization, e-commerce margins and data. Their list of concerns makes shipping a heavy anchor.
Read as ArticlePublicis Sapient discusses what it takes for retailers to compete in an era where dramatic transformation is necessary. We explore where retailers should start in their journey to becoming the proverbial "elephant on the balancing ball".
Read as ArticlePublicis Sapient delves into how retailers need to adapt in order to prepare for Gen Z consumers. Retailers need to adopt a L.E.A.D. approach, one that is light, ethical, accessible and "dataful" to win with this cohort.
Read as ArticleCapabilities
We help retailers transform their visions into reality—whether online or offline—in ways that deliver value to both their customers and their business. Through our deep experience of strategy, data, technologies and operations, we help our clients understand how to create lasting loyalty.
Few retailers get the full value from the enormous amount of customer data they now have. We work with retailers to create and execute strategies using data from all touchpoints that anticipate customer needs and make shopping faster and easier.
Our co-creation approach to IT modernization reshapes processes, transforms systems and builds a new internal culture that enables clients to deliver the agility and speed they need to adapt to customers’ varied and changing expectations.
Digital offerings have raised the expectations customers have when they enter a physical store. We work with retailers to reimagine the end-to-end customer journey across the digital and in-store experience to enhance engagement, self-service and checkout.
Supply chain strategies designed for single, unlinked channels lack the agility and speed to meet new market demands. Our approach to supply chain optimization delivers flexibility, efficiency and performance across multiple channels.
How traditional retail organizations can build competitive advantage through enterprise-wide data capabilities
There may be changes on the horizon for marketplace sellers.
Generation Z is set to rock commerce just like the Millennials did when they first acquired their purchasing power, and no one is ready.
We asked four Publicis Sapient experts: What are traditional retailers doing right when it comes to data?
How Carrefour achieved the impossible with speed at scale.
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