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How Retailers Stay Relevant

Through a thoughtful combination of modernizing IT systems, unifying data and optimizing the supply chain, we redefine the end-to-end customer journey to enable retailers to anticipate needs, adapt experiences and evolve. Our clients become agile digital organizations that deliver long-term customer and business value.

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Industry Overview

Shopper-First Retail

What’s Shopper-First Retail?
Learn about the capabilities, experience and personality that you can expect when working with Publicis Sapient's retail experts.

Core Retail Issues

Shopper-First Retail harnesses the power of digital to solve the business and customer challenges in every facet of the industry. See how Publicis Sapient can address your most pressing issues—from Experience to Supply Chain and beyond.

A digitally enabled supply chain is the only way to respond to the demands of today's customers. Whether you're looking to provide more fulfillment options, transparency, or efficiency, see the critical considerations of a customer-centric approach to Supply Chain. Could it become a growth lever for your retail business?

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Retailers have long accepted e-commerce as a given part of doing business. Unfortunately, many have also accepted it as a cost center. Check out how shopper-centered experiences—and the technology to support them—can drive profit from e-commerce.

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Retailers are sitting on mountains of data. The question is whether they know how to unify it, analyze it and adapt accordingly—all while keeping up with ever-changing regulations and expectations. Putting shoppers first means connecting data in a way that improves their experience, which in turn will improve your business.

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The Store of the Future relies on connecting all of the above issues, from supply chain to online shopping to customer ID, to create a seamless store experience that delights customers, rewards loyalty and continues to generate valuable data. Find how connecting your physical and digital shopping experiences can help your business grow.

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Featured Work

See how we're partnering with clients to transform retail businesses and experiences for an ever-changing world.


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Retail Solutions

Our Retail Solutions and Accelerators harness our expertise to solve your current challenges. And with capabilities ranging from Strategy, Product, Engineering, Experience and Data, our offerings are proven to help you take on what’s next.

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Our Latest Podcasts

Hear from our retail experts on unlocking what's next in your digital transformation.

Retail Podcast

"Next in Retail" explores the latest trends and insights with industry experts.

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