Skip to main content
Financial Services

Customer-centricity will unlock value and growth

Seize the Space in Financial Services

Both personal and corporate finance are changing rapidly. Banks and asset managers must evolve their business models, technologies and brand promise to ensure growth. Firms who adapt while embracing customer-centricity will be the ones to drive differentiation and unlock sustainable value and growth.

Top of Mind
What does it mean to reshape the financial services experience in the age of the customer?
“Being radically customer-centric means thinking about how you can impact people’s lives every day. Start there, then work back to the delivery processes and systems required.”
David Murphy
David Murphy
Financial Services Lead
Continue the conversation
Related Insight
Can Banks Get Smarter?
With competition on the rise, success hinges on exceptional customer service. And innovations like AI hold huge promise…
Read the article


Our Better How

Agile Enterprise

Seeking only incremental change limits financial institutions from becoming truly customer-centric. We apply startup business models and service design thinking to help the largest banks and asset managers generate, design and test new ideas faster for front-to-back customer journey transformation. 

Engineering Transformation

Legacy tools and technologies hinder IT delivery. We help change the quality and pace at which financial services IT teams bring solutions to market and deliver ROI. We combine a hiring and training program with modern approaches and tools that use the best of DevOps and Lean.

Open Banking, Data & API

Banks must use and share their data to meet regulations and create new value for customers. We help banks go beyond API implementation with a service design approach to deliver a responsive platform that can accurately access data for regulatory requirements and customer benefits. 

Enterprise Machine Intelligence

Machine learning and artificial intelligence is most valuable when scaled across the enterprise. We use a secure delivery approach that speeds up the operating model and accelerates a move from prototypes to live customer-centric experiences such as life event predictions, credit checks and advanced fraud detection.  

New Banking Models

More institutions are seeking to grow revenue by targeting underserved segments. We help our clients leverage fintech ecosystems and technology to rapidly go after new markets while protecting the core services of their business.


blue and yellow ropes tied in a knot
Lloyds Bank + Publicis Sapient

FS Tech Awards has recognized our digital business transformation partnership with Lloyds Bank as the best of 2018.

See all winners

Start a Conversation
David Donovan
North America
David Donovan
Financial Services Lead
David Murphy
David Murphy
Financial Services Lead
Sudeepto Mukherjee
Sudeepto Mukherjee
Financial Services Lead