2023 Guide to Next Now AvailableAccess our outlook
Transportation product and service businesses are being disrupted by digital platforms that move people from point A to B in new ways. Car ownership is giving way to on-demand urban transportation services, and transportation services continue to feel the effects of online price aggregators. Enterprises must embrace these changes and adapt to meet consumer needs to survive and thrive.
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Consider these four steps to build a loyal base of customers who can’t help but to stay in your brand’s ecosystem.
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Find out how people-centric data strategy can generate customer value for automotive organizations.
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Our American automotive industry report focuses on consumer attitudes, buyer behavior, and the future of cars.
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Find out how driverless cars will impact society as they reach Level 5 in their development timeline: full automation.
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The key to automotive success is customer experience. In today’s world, car brands are shifting from the goal of selling cars to seeing the car sale as the first step to growing a loyal ecosystem.
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With 5G hype at an all-time high, find out why today’s OEMs are functioning like data-driven mobility companies.
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Find out how new customer-centric data processing models are shaping automotive technology, design and security.
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For EVs to become more attractive to a mainstream audience, OEMs, energy utilities and third parties must re-think how they work, collaborate and operate. We’ve identified three key ways the sector can come together and remain competitive for all stakeholders.
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Find out how automotive captives can shape the direct-to-consumer market with data-driven, driver-centric business models.
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Trends are reshaping how Gen Z travels from point A to point B. Let’s unpack how automakers and mobility providers can adapt to the demands of these coming-of-age digital natives.
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Read a Forrester case study on how Publicis Sapient worked with Nissan to better anticipate customer needs and exceed expectations.
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The auto industry is now at an inflection point; to maintain profitable growth, OEMs must adjust to this new environment.
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The digital marketing operating system assessment measures an automaker’s digital maturity and develops a prioritized roadmap to transform customer engagement.
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While most shoppers are reluctant to buy a car online, they’re growing more comfortable with solutions that shorten the path to purchase. Our expert, Philip Beil, explains why an integrated omni-channel approach is the new way to remain relevant and compete more efficiently.
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Audi turns the problem of less showroom into more sales without compromising the Audi experience.
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As transit ecosystems evolve, automakers are navigating the enormous shift from an ownership economy to a usership economy. Read how OEMs can compete while making new inroads.
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Permanent shifts in customer expectations make digital and e-commerce solutions more important than ever—here’s how OEMs can get started.
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COVID-19 has created a new sense of urgency in the automotive industry. OEMs can help dealer networks develop long-awaited resiliency, better collaboration and improved customer experience.
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To build back trust post-COVID-19, mass transit needs to ensure rider safety with the help of data and technology.
Read articleLifestyle trends are evolving and favoring mobility as a service. With these trends in mind, we work with our clients to rethink and prototype products, services, routes-to-market and business models to generate sustainable value.
Customers want to seamlessly interact across all channels, offerings and vendors. We help our clients develop an integrated experience across sales, banking, insurance and after service, creating a unified OEM and dealer network to drive efficiency and value.
Shared, connected and autonomous transportation is becoming an integral part of daily life. We draw on our problem solving and engineering expertise to help clients build and scale interactive products both in-car and in the wider digital space.
Brands sit on enormous amounts of data. The right approaches and technologies can turn that data into opportunities. We bring customer experience and engineering capabilities together with machine learning and artificial intelligence expertise to turn data into business results.
Innovation at the speed of the customer requires a new level of business and cultural agility. We bring proven ability in operational agility and speed to help our clients achieve progressive business models at a global scale.
We bring together leading automotive organizations, cloud and software vendors, OEMs, mobility companies and dealers to create tailored digital solutions across financing, IT, data strategy, experience design and more.
With our seamless integrations and complementary digital solutions, these partnerships allow us to help forward-thinking Automotive organizations build brand value and relevance.
Build the digital capabilities you need to continuously adapt to change.
Digital Marketing Assessment for Automotive
The digital marketing operating system assessment measures an automaker’s digital maturity and develops a prioritized roadmap to transform customer engagement.
CDP Quickstart
accelerates an organization’s digital business transformation. This fast, deployable solution provides the cloud-native components needed to make it easier for companies to build an open source customer data platform (CDP).
Engineering Transformation
is a holistic program that modernizes information technology (IT) to prepare companies for comprehensive digital business transformation (DBT).
Audi turns the problem of less showroom into more sales without compromising the Audi experience.
How a leading global automaker took a holistic approach to marketing and sales across people, process and technology.
How Nissan significantly improved test drive conversion through AI and machine learning.
Forrester explores how Publicis Sapient worked with Nissan to better anticipate customer and employee needs.
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