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Publicis Sapient and Google

Solving Transformation Challenges Together

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As the digital business transformation partner of choice, Publicis Sapient has spent nearly three decades utilizing the disruptive power of technology and ingenuity to help digitally enable our clients' business in their pursuit of next. 

We bring a startup mindset and agile methods to large enterprise organizations to unlock value in ways that delight their customers and improve their operational effectiveness. Additionally, we bring subject matter expertise across all major industries, with specific strengths in Retail, Consumer Packaged Goods, Financial Services, Healthcare & Life Sciences, Media & Entertainment, Telecommunications, Travel & Hospitality, Transportation & Mobility and Government.

Publicis Sapient & Google Partnership Video

As a Global partner for Google Cloud Platform (GCP) and Google Marketing Platform (GMP), Publicis Sapient is committed to helping established organizations get to their future, digitally-enabled state by fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity.

In a solution-driven partnership, Publicis Sapient and Google work collaboratively to solve complex business problems using Google Cloud Technology and Publicis Sapient know how.

We work closely with our enterprise clients to tailor solutions to meet their business requirements and achieve the financial results they expect.  Here are some examples of ways we can accelerate your journey on Google Cloud.

Harnessing the Power of Data

A Customer Data Platform is a persistent, unified view of your customer's data.  The data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. Learn about Publicis Sapient’s unique approach to building a CDP.

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CDP Quickstart accelerates an organization’s digital business transformation. This fast, deployable solution provides the cloud-native components to make it easier for companies to build an open source CDP.

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CAP provides a reliable and secure first environment for enterprises to experience the opportunity cloud can bring.

Fast track your journey to Google Cloud.  To help firms get to the cloud faster, Publicis Sapient and Google created CAP - the Cloud Acceleration Program.

CAP provides a reliable and secure initial environment for regulation or security conscious organizations such as in Financial Services, Travel, Energy, Telco and the Public Sector.

 

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ROI leads to Success

At PS we have expertise and experience in the entire ecosystem: Google Ads, Google Marketing, and Google Cloud.  This experience, coupled with our agency DNA fuels our ability to help our clients improve efficiency, predict returns, and prove marketing ROI across the enterprise.

The Power of Marketing Automation

Using intelligence gathered from 1st party data, Google Marketing Platform, Google Ads and 3rd party data, Publicis Sapient experts work with organizations to more effectively manage and execute their marketing campaigns.  Through the use of tools like BigQuery, Vertex AI, Looker and Google Cloud, organizations can more intelligently target their campaigns for increased success.

First impressions count

Premise is a fully adaptable platform that enables in-venue experiences using content and data in ways that are meaningful and effective.  Integration of Premise with CDP, mobile apps and third party data allows organizations to personalized down to an audience of one.

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Voice of the Future

Using tools like Contact Center AI (CCAI), Dialogflow, Business Messages, and BigQuery hosted on Google Cloud Platform, Publicis Sapient works with clients to map out the most effective ways to interact with their customers. Whether it is making a dinner reservation while staying at a resort or checking if a dress is in stock at a retail location, customers are increasingly interested in changing the way they interact with companies.

"As consumer expectations continue to rise, new business demands are calling for strategic collaboration throughout the digital business transformation journey. With our heritage as a digital consulting firm and our strength as a global Google Cloud and Marketing Platform partner, we work closely with Google to help our joint clients succeed now and in the future"
Sharonyka Kumar
Sharonyka Kumar, Group Vice President, Global Head of Google Practice at Publicis Sapient

Take a deeper look at our partnership with Google

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Sharonyka Kumar
Sharonyka Kumar
Group Vice President, Global Head of Google Practice at Publicis Sapient

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