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A Guide to Your Successful Digital Transformation

Best Practices in Implementing
Adobe Experience Platform (AEP)

 

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Transform your business with a partner who was born in the digital age, for the digital age.

Get the most out of digital experience technology by linking data and design thinking across the customer journey, creating immersive experiences that build brand value and trust.

The Connected Customer

Customer expectations evolve with every new device and disruptor. Reaching them requires not only a deeper understanding of their needs, but a different approach — our modern how. See it come to life below.

To power these transformations, we partner with Adobe, the leader in digital experience technology and platforms. And Adobe recognizes Publicis Sapient for our impact on the digital marketing world, naming us as their Partner of the Year seven times—a feat no other Adobe partner has achieved.

Click through our industry examples to see how we respond to their unique challenges.

Consumers don’t go shopping—they’re always shopping.  Publicis Sapient’s retail strategy brings together the power of the Adobe Experience Cloud and Adobe Experience Platform with our retail and commerce expertise to enable a connected customer experience from online to in-store. Now you can tap into real-time customer data to deliver relevant, personalized online and in-store experiences that increase conversions and build loyalty.

See the customer journey

Business and leisure travelers have the same three needs: control, simplicity and the feeling that they are special. Fulfilling these expectations requires seamless interactions across platforms, coverage across the complete travel cycle, and delivery of consistency within experiences. Brands must clearly understand the customer journey and define their role in the relationship. With the rise of metasearch platforms, online travel agencies (OTAs), aggregators, point solutions and planning-oriented commerce, Publicis Sapient and Adobe are here to help you navigate your next.

See the customer journey

FinTech startups have brought an unprecedented level of disruption and innovation while smart incumbents are urgently transforming their businesses. Regulation is challenging profitability and increasing competition while most customers are seeking different types of journeys and value. With years of expertise supporting the world’s leading financial brands, Publicis Sapient and Adobe can help you navigate this new wave of digital business transformation impacting your customers and your business.

See the customer journey

Transportation isn’t about owning a car. It’s about making the experience of moving from place-to-place simple, convenient and enjoyable. From the consumer journey to post-purchase services that increasingly define the ownership experience, all industry participants must embrace new consumer needs. Publicis Sapient and Adobe can help you navigate your next through an environment that requires a 360-degree customer view with relevant and personalized engagement to build brand loyalty and thrive.

Fundamental changes in how people shop and the new experiences they expect when they shop create existential new challenges for your brand.  How do you make the shift from selling products through traditional channels and stores—to embracing the full spectrum of digital engagement and fulfillment models? Publicis Sapient and Adobe together bring a holistic set of data, user and platform capabilities and technologies to provide a frictionless, profitable path forward in a modern marketplace.

Customers care about being surrounded by a smart, personalized network that is always fast and reliable, with responsive support and communications that are simple, predictable and easy to understand. As service providers currently face a multitude of pressures—5G, mergers, big data, IoT, IPTV, OTT media services—Publicis Sapient and Adobe are ready to help you stay ahead of today’s consumer expectations while helping you proactively create and orchestrate richer connected experiences for your customers.

Energy is changing. The global economy, pandemics, climate change, and new technologies are disrupting the industry.  Energy is no longer a basic utility, where consumers depend on it without thinking about it.  In our green economy, energy is now something people want to control, make decisions about, interact with, and even produce on their own.  Publicis Sapient and Adobe can help you navigate through an environment that increasingly requires innovative services and the creation of new sources of revenue, while balancing regulatory requirements and maintaining profitability.

Publicis Sapient's State & Local industry focus is on guiding innovative government organizations to create transformative experiences that empower communities to thrive and grow. Teamed with Adobe's focus on citizen engagement and digital communications, our partnership brings solutions to state and local agencies looking to drive modernization in the way they work and communicate with citizens.

Firefly: Digital Government Services Transformation Video

Take a deeper look at our partnership.

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