How We Work
We fuse startup thinking and agile methods to help established companies and the public sector increase their customer value, drive operational effectiveness and thrive in an evolving world.A modern how
Our belief around digital business transformation is transformation isn’t something that can be done for our clients. It cannot be done to them; it has to be done with them.
Nigel Fenwick, Vice President and Principal Analyst, Forrester, recently sat down with Nigel Vaz, CEO of Publicis Sapient, to discuss the current state of digital business transformation. Read (and hear) about the five key success factors they unearthed during their conversation.
Younger generations will cover approximately 40% of new vehicle sales in the following years and personalized interactions of tomorrow will pave over the ‘one-size-fits-all’ solutions of today.
While it is the obvious path, affecting a shift towards customer-centricity is anything but simple. Generations of brand and relationship-building, incentive programs and agreements around data-sharing stand at the foundation of today’s automotive environment – making alterations difficult to execute. But the opportunity to define a new model for customer experience, loyalty and value for OEMs and NSCs is there and it is achievable.
If it’s dataful, it means you’re following an iterative, agile process where you let the data influence, and you iterate on it.
How Publicis Sapient’s Chief Experience Officer aims to help people thrive in the brave pursuit of next.
Next Starts Now