How We Work
We fuse startup thinking and agile methods to help established companies and the public sector increase their customer value, drive operational effectiveness and thrive in an evolving world.
A modern howPublicis Sapient
How strategy sets retailers apart in AI
While retailers have used this technology to better understand customers and their behaviors, most still fall short of offering an individual, personalized customer experience.
Insight
For so many organizations, the mere presence of AI/ML technology does not equate to meaningful business impact. Here are three ways strategic thinking sets apart mature retailers in AI.
Why do business ecosystems matter?
Many talk about the impact of digital, which certainly plays a role. But digital is enabling and accelerating the shift, not causing it. The deeper reason has less to do with technology and more to do with economy.
Insight
As more and more products and services evolve from physical to digital, many businesses face a tough choice for the future of their delivery platforms.
Named a Digital Strategy Consulting Leader in the 2019 IDC MarketScape
Publicis Sapient rates highly in six areas including transferring knowledge and skills to clients' employees, functional-specific digital strategy capabilities, supporting capabilities in technology, delivering value-creating innovation, differentiation from its competitors and client willingness to recommend them to any company.
News
Publicis Sapient has been named a leader in the worldwide 2019 IDC MarketScape for digital strategy consulting services. The study evaluates the worldwide capabilities and business strategies of 11 prominent digital strategy consulting suppliers using client input as a significant part of the assessment.
Our Work
See how we’re partnering with our clients to digitally transform the way they work and serve their customers.
Latest work
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