How We Work
We fuse startup thinking and agile methods to help established companies and the public sector increase their customer value, drive operational effectiveness and thrive in an evolving world.
A modern howPublicis Sapient
How can travel companies stay profitable through a downturn?
Given the shifting dynamics and the pace of today’s modern environment, it is no longer about strategizing for the future, but taking action to ensure viability.
Insight
While a decade of growth has generated enormous benefits, it’s also created a surge in development pipelines and labor costs. Travel and hospitality executives need to act now and turn the next economic downturn into a strategic advantage. Read about the four steps you can begin today to build resilience into your business.
How are new market dynamics changing the Transportation and Mobility model?
Younger generations will cover approximately 40% of new vehicle sales in the following years and personalized interactions of tomorrow will pave over the ‘one-size-fits-all’ solutions of today.
Insight
While it is the obvious path, affecting a shift towards customer-centricity is anything but simple. Generations of brand and relationship-building, incentive programs and agreements around data-sharing stand at the foundation of today’s automotive environment – making alterations difficult to execute. But the opportunity to define a new model for customer experience, loyalty and value for OEMs and NSCs is there and it is achievable.
John Maeda: ‘I want us to own the word, Dataful’
If it’s dataful, it means you’re following an iterative, agile process where you let the data influence, and you iterate on it.
Article
How Publicis Sapient’s Chief Experience Officer aims to help people thrive in the brave pursuit of next.
Our Work
See how we’re partnering with our clients to digitally transform the way they work and serve their customers.
Latest work
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