How We Work
We fuse startup thinking and agile methods to help established companies and the public sector increase their customer value, drive operational effectiveness and thrive in an evolving world.A modern how
Compared with other service providers we evaluated, Publicis Sapient has higher customer adoption and ratings of its customer experience strategy and insights, experience design, product engineering, and technology services.
Publicis Sapient is recognized as a leader in The Forrester Wave™: Global Digital Experience Agencies, Q4 2019. According to the report, a digital experience is the 'entirety of the relationship that a customer or employee has with your company.' In addition, Forrester said ‘Publicis Sapient tackles transformation with strategy, design, and engineering.’
What’s driving change right now at a particularly rapid pace is that consumers today are able to transfer their experience context from one area to another.
Businesses have to do more than financial engineering in this new world.
Personalization isn’t a goal in itself; it’s a way to attain performance goals.
Point of view
The ability to implement personalizationat scale—holistically and cost-effectively—can only be achieved through AI and Machine Learning.
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