How We Work
We fuse startup thinking and agile methods to help established companies and the public sector increase their customer value, drive operational effectiveness and thrive in an evolving world.
A modern howPublicis Sapient
Platform Product Development
Technology companies are combating disruption with 'marketplace ecosystems' that have powerful digital offerings, such as advanced product discovery and distribution methods. This allows smaller producers to participate in an ecosystem that attracts a massive audience from day one.
Perspective
Platform product development is as much structure, mind-set and culture as it is a technical solution. Traditional product development definition of the “customer” has expanded. Organizations that are mutually vested in making the producers successful, not just their own product, will have the best chances of the market deciding they are a platform.
The Fuel Station in 2025
Traditional players need to shift their perspective from being a fuel supply business to being a retail business that sells fuel
Insight
The customer experience must change. Consumers will want different things. It will take new kinds of service experiences for companies to stay relevant and build brand loyalty. Price and proximity won’t necessarily be the most powerful draws anymore. To understand the future consumer, traditional players need to shift their perspective from being a fuel supply business to being a retail business that sells fuel.
Top Ranked in the Current Offering Category in The Forrester Wave™: Global Digital Experience Agencies, Q4 2019
Compared with other service providers we evaluated, Publicis Sapient has higher customer adoption and ratings of its customer experience strategy and insights, experience design, product engineering, and technology services.
Excerpt
Publicis Sapient is recognized as a leader in The Forrester Wave™: Global Digital Experience Agencies, Q4 2019. According to the report, a digital experience is the 'entirety of the relationship that a customer or employee has with your company.' In addition, Forrester said ‘Publicis Sapient tackles transformation with strategy, design, and engineering.’
Our Work
See how we’re partnering with our clients to digitally transform the way they work and serve their customers.
Latest work
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