How We Work
We fuse startup thinking and agile methods to help established companies and the public sector increase their customer value, drive operational effectiveness and thrive in an evolving world.A modern how
Traditional players need to shift their perspective from being a fuel supply business to being a retail business that sells fuel
The customer experience must change. Consumers will want different things. It will take new kinds of service experiences for companies to stay relevant and build brand loyalty. Price and proximity won’t necessarily be the most powerful draws anymore. To understand the future consumer, traditional players need to shift their perspective from being a fuel supply business to being a retail business that sells fuel.
[Being dataful] allows us to more rapidly test and evolve our hypotheses on key value drivers for our clients’ businesses and provide data-led perspectives on how to prioritize choices to maximize overall return.
"Let's unify everyone to align to one vision for how we're going to do business research, experience research, whatever kind of research, so it's all integrated together, and have everyone drive toward that globally. This will make it easier both internally and externally to understand how research fits into our digital business transformation work."
Compared with other service providers we evaluated, Publicis Sapient has higher customer adoption and ratings of its customer experience strategy and insights, experience design, product engineering, and technology services.
Publicis Sapient is recognized as a leader in The Forrester Wave™: Global Digital Experience Agencies, Q4 2019. According to the report, a digital experience is the 'entirety of the relationship that a customer or employee has with your company.' In addition, Forrester said ‘Publicis Sapient tackles transformation with strategy, design, and engineering.’
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