How We Work
We fuse startup thinking and agile methods to help established companies and the public sector increase their customer value, drive operational effectiveness and thrive in an evolving world.
A modern howPublicis Sapient
4 Ways Retailers Are Winning with Data
What’s critical is figuring out how to synthesize that data and analyze it in a way that uncovers new opportunities for growth, before other interlopers do.
Insight
We asked four Publicis Sapient experts: What are traditional retailers doing right when it comes to data? How are they winning the game against new entrants and non-traditional players? In what ways are they better positioned for the future?
Why a platform business model is key at financial services firms
Major financial services firms need to work expeditiously on building digital platforms to meet customer expectations, exploring broader business-service areas, new product design and partnerships in the pursuit of new revenue streams and competitive edge.
Insight
Platform business models are having a significant impact on banks and asset managers from changing user expectations to competitive threats.
How strategy sets retailers apart in AI
While retailers have used this technology to better understand customers and their behaviors, most still fall short of offering an individual, personalized customer experience.
Insight
For so many organizations, the mere presence of AI/ML technology does not equate to meaningful business impact. Here are three ways strategic thinking sets apart mature retailers in AI.
Our Work
See how we’re partnering with our clients to digitally transform the way they work and serve their customers.
Latest work
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