How We Work
We fuse startup thinking and agile methods to help established companies and the public sector increase their customer value, drive operational effectiveness and thrive in an evolving world.A modern how
Evolving the traditional incentives system first is only natural given that it personifies the automotive industry’s main hurdle and hope for the future: customer centricity.
Today’s customers are more knowledgeable than ever—and they drive the world that we live in. While it may seem obvious that building brand value and customer loyalty is the key to long-term success, measuring against revenue and traditional metrics poses an unconventional roadblock. Selling vehicles today should not come at the cost of tomorrow’s customer... and it doesn’t have to.
What does the user have to be aware of? And what data help them make better choices? Beyond that it’s actually destructive. It’s no longer of any use.
Point of view
Digitally transformed environments blend physical and digital to connect visitors with their needs. Successful integration in public spaces is data-informed and agile but also needs clean and clear design that does not burden people with unhelpful information or distracting stimuli.
Compared with other service providers we evaluated, Publicis Sapient has higher customer adoption and ratings of its customer experience strategy and insights, experience design, product engineering, and technology services.
Publicis Sapient is recognized as a leader in The Forrester Wave™: Global Digital Experience Agencies, Q4 2019. According to the report, a digital experience is the 'entirety of the relationship that a customer or employee has with your company.' In addition, Forrester said ‘Publicis Sapient tackles transformation with strategy, design, and engineering.’
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