Publicis Sapient

The customer experience must change. Consumers will want different things. It will take new kinds of service experiences for companies to stay relevant and build brand loyalty. Price and proximity won’t necessarily be the most powerful draws anymore. To understand the future consumer, traditional players need to shift their perspective from being a fuel supply business to being a retail business that sells fuel.

"Let's unify everyone to align to one vision for how we're going to do business research, experience research, whatever kind of research, so it's all integrated together, and have everyone drive toward that globally. This will make it easier both internally and externally to understand how research fits into our digital business transformation work."

Publicis Sapient is recognized as a leader in The Forrester Wave™: Global Digital Experience Agencies, Q4 2019. According to the report, a digital experience is the 'entirety of the relationship that a customer or employee has with your company.' In addition, Forrester said ‘Publicis Sapient tackles transformation with strategy, design, and engineering.’