Customer Engagement

From data to disruption: Unleash your customer data & turn your insights into assets.

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Insight

3 Ways to Fight Economic Uncertainty with Customer Data

Leading organizations are monetizing customer data and hyper-personalizing experiences to grow.

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While many businesses struggle with customer relationships and brand value in an age of high employee turnover and rapidly changing markets, today’s business climate also brings an opportunity to know your customers better than ever before.

Our Customer Engagement offerings enable you to turn customer data into authentic customer intelligence. With our dynamic ecosystem of partners, we orchestrate one cross-functional team to design, build and implement personalized customer experiences that drive true engagement and fuel rich, lasting relationships.

Download our Customer Engagement brochure to learn more

Research

New research on customer loyalty data and data sharing

Curious to know what more than 6,700 consumers around the world think about sharing customer data and the value of loyalty programs? Gain insights you can put to work for your business when you read our findings.

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Customer Data Platform

Bridge data silos and connect omnichannel information to create a 360-degree view of every customer with CDPs at the core of your customer-centric transformation. Our Customer Data Platform solutions enable you to translate consumer behavior into a competitive advantage, drive more relevant consumer engagement and better understand and communicate with consumers across all products and channels.

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Data Monetization

Leverage actionable insights from first-party customer data to drive new sources of revenue. Beyond traditional loyalty programs, our Data Monetization service offerings dive deep into expanding and diversifying your data usage in an impactful way for your business. From media network implementation to enterprise optimization, our integrated solutions break down silos, help to gain a deep understanding of your data and drive meaningful growth through relevant, personalized customer engagement and business optimization.

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Digital Identity

Plan for a cookieless future by enhancing your first-party data strategy with our Digital Identity service offerings. Our approach to your cookieless strategy involves delivering a prioritized set of customized recommendations—including a financial impact analysis and roadmap for execution—which enable hyper-personalization across external and internal experiences with full journey data.

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Personalization

Transform your organization to drive personalization at scale and generate exponential growth. Create richer, more meaningful connections with your customers by knowing them, anticipating their wants and communicating with them across channels seamlessly. From technology implementation to organizational enablement and execution, our solutions enable a clear pathway to realize value through a robust personalization strategy.

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Customer Loyalty

Reimagine your customer loyalty strategy with a holistic approach from experience design to redemption and marketing. Our Customer Loyalty service offerings help you to build impactful, emotion-driven loyalty initiatives leveraging an omnichannel connected experience. These solutions enable you to unlock new business potential by evolving from a perks program to a disruptive loyalty-driven customer engagement platform.

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Our latest thinking

Research

What is the secret to customer loyalty?

How building the right loyalty experience rewards both your customer and your business with a win-win exchange.
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Insights

How great customer experiences can boost the bottom line

Learn how to provide the products, services and experiences that people want at the right time and through the right channel.
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The HOW Channel

An approach to data strategy in a cookieless world

Join Microsoft’s Chandra Stevens, Global Director of Marketing Solutions, and Publicis Sapient’s Ray Velez, Chief Technology Officer, as they break down a new approach to data privacy strategy.
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Relevant client stories

Here’s how we partner with clients to optimize engagement across every touchpoint.

Falabella

How a CDP Transformed Falabella’s Data-Driven Retail Journey

American Supermarket

How Monetizing First-Party Data Produced a $100MM Opportunity

Global Restaurant Chain

How A Global Restaurant Chain Maximized Customer Engagement

Patron

How Patron is Using Data to Redefine its Brand

Casino Resort

How a Casino Resort Keeps Guests Engaged with Real-Time Campaigns

**How can we help with your customer engagement strategy?**

Take a closer look into how we helped 10 companies leverage their customer data to drive customer acquisition, deepen relationships and retain customers with the right strategy.

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Our partners

Our established, long-term partnerships allow us to help organizations build transformational digital capabilities for an ever-changing world.

Salesforce

Explore how we partner with Salesforce to create a seamless customer journey across all channels, delivering personalized experiences that increase customer lifetime value and unlock new revenue streams.
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Adobe

Discover how we partner with Adobe to enable marketers to drive customer acquisition, deepen relationships and retain customers.
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Google

Check out how we partner with Google to help our clients define, design and deliver the channels, touchpoints, services and content that influence how people behave and drive loyalty as an outcome.
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Microsoft

Find out how we partner with Microsoft to leverage client data to increase marketing ROI, inform broader strategic decisions and increase customer lifetime value.
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AWS

Check out how we partner with AWS to deliver engaging, personalized experiences to meet the ever-changing demands of today’s consumers.
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How do I maximize efficiency by leveraging existing data?

Ensure your data strategy aligns with your overall business strategy. Focus on how you store and collect data—and then focus on how you analyze the data. To best analyze the data, implement the right data analytics tools. This will allow you to analyze your data to identify trends, patterns, and relationships to help you make better business decisions more efficiently.
How do I balance the need for data privacy with the need for data usability?

Establish a clear data governance policy that considers the needs of all stakeholders. This involves implementing data security measures that protect against data breaches and cyberattacks. Also, establish data privacy policies that protect the privacy of individuals and ensure data compliance with local regulations.
How can a data mesh help me accelerate growth?

This is a new approach to organizing and managing data in complex organizations. It involves a shift from a centralized data management to a decentralized approach where data is owned and managed by the domain experts who produce and use it. A data mesh is designed to enable greater agility, scalability and autonomy in data management to drive growth.
How can my data strategy improve customer loyalty and retention?

A data-driven approach will help you better understand your customers and deliver more personalized and effective experiences. By leveraging data to optimize customer interactions, you can build stronger relationships with your customers and improve retention rates over time.

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Workshops, Labs and Questionnaires

Identify value pools and achieve the highest-value outcomes as quickly as possible. Through proven workshops, labs and questionnaires, drive immediate value from your customer data backlogs.
Value Calculators

Quantify improved client outcomes with a high degree of accuracy. Across all our customer data offerings, gain invaluable insights to better manage and optimize the business value of your data.
Accelerators

Dramatically increase time to market with pre-built connections, starting point machine learning models and proven prioritized backlog definitions. Develop a data-driven vision through product and code accelerators such as Google Cloud Platform, Microsoft Azure and Amazon Web Services.

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Ray Velez

Executive Vice President | Data & AI, Customer Engagement

Let’s connect
AJ Dalal

Senior Managing Director, Data Strategy

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Mounir Aris

Senior Managing Director, MENA

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Customer Engagement

Offerings: How we can help

Our latest thinking

What is the secret to customer loyalty?

How great customer experiences can boost the bottom line

An approach to data strategy in a cookieless world

Relevant client stories

Here’s how we partner with clients to optimize engagement across every touchpoint.

Our partners

Salesforce

Adobe

Google

Microsoft

AWS

Frequently asked questions

Work with us

Workshops, Labs and Questionnaires

Value Calculators

Accelerators

Industries

Services