Skip to Main Content

  • Generative AI: Using artificial intelligence to make human impact. Learn how

  • Five AI-enabled capabilities every organization needs to transform. Start here

  • Publicis Sapient named market leader for cloud services. Upgrade now

DBT GPT ™

Global Capability Centers
Building Transformative GCCs

How Publicis Sapient empowers GCCs in India

Deep-dive into our solutions

With India leading the innovation arbitrage era, GCCs need a partner to unlock real value.

THAT'S WHERE WE COME IN

Once regarded as back offices catering to Fortune 500 companies, Global Capability Centers (GCCs) in India have undergone a transformational shift—from focusing on operational efficiency to becoming strategic hubs of innovation and value creation. Today, they are integral powerhouses playing a pivotal role in global business growth.

Holding over 55% of the global GCC market share, India hosts about 1,700 GCCs in FY 2024, contributing more than 1% of the country’s GDP. They generate a combined export revenue of US$ 64.6 billion, employing a workforce of over 1.9 million. With 17% of global technology capability centers, India is the “GCC Capital of the World”.

GCCs’ growth is driven by combining cost efficiency with innovation. With India leading the innovation arbitrage revolution, we help you unlock value in every step of your journey.

Source: HFS Research, 2024

STAY AHEAD OF THE GAME

Let our innovative solutions show you how.

We offer extensive partnership throughout the entire GCC lifecycle, providing fit-for-purpose support to meet your needs at any stage.

Establishing GCCs with a strategic and innovative DNA

We believe that GCCs need to be a cultural extension of the organization and steeped in the current context. They should strive to be AI-led in their orientation. Our focus on establishing talent and capability building equips your GCC with the skills and orientation needed to deliver outsized value. With a strong strategic and operational presence in India, we understand local nuances and on-ground challenges, making us your ideal partners.

How we can help you drive value

 

A person's hand holding a marker pen, writing on whiteboard

Scale & transform your existing GCC. Ask us HOW.

We begin by understanding your ambition and then thoroughly assessing your GCC's current state. We then craft a strategy aligned with your goals, enhancing capabilities with essential skills, technologies, and processes. Through a committed partnership, we transform your GCC into an AI-led innovative and operationally excellent hub, delivering continuous value.

How we can help you transform your GCC

Acquisition of GCCs as a strategic unlock

With our extensive experience of the talent and business landscape in India and our AI-assisted agile ways of working, we will be happy to partner to acquire your GCC and provide it back as a transformed, multi-year service model to create more strategic value.

How we can help

A modern city's skyline with tall buildings
Top shot of a couple in business attire discussing over notes

What’s next for your GCC business?
We’re here to help you achieve it.
Speak to our industry experts about your specific challenges and opportunities.

Start a conversation

The Why, What & How of GCCs
Publicis Sapient & HFS Market Impact Report

Discover how India’s Global Capability Centers (GCCs) are evolving from traditional cost optimizers to innovation and transformation powerhouses, unlocking substantial value. This report offers in-depth insights into the latest trends shaping the Indian GCC landscape, helping you stay ahead of the curve and leverage new growth opportunities.

Send me the report

How GCCs are now becoming a transformative play.

In a conversation with Saurabh Gupta, President of Research & Advisory, HFS at the HFS Executive Roundtable, Sanjay Menon, Managing Director, Publicis Sapient India talks on how GCCs are now at an inflection point – evolving from an OpEx efficiency play to a transformative play driving endless possibilities.   

Watch the conversation

Our Work

GCC Client Stories

Find out how we are partnering with our clients to digitally transform the way they work and serve their customers.

Our Insights
Explore some of our additional resources

Browse through curated thought leadership narratives in the GCC space from our senior experts.

Sanjay Menon
Sanjay Menon
EVP & Managing Director, Publicis Sapient India

Let's connect