Skip to Main Content
DBT GPT
Your Favorites

Access your saved pages

Limit Reached
You can favorite up to 50 items. Remove outdated items to make room for new ones.

Strategy & Consulting

Cross-functional capabilities driving digital business transformation.

Built for execution. Powered by partnership. Designed for impact.


At Publicis Sapient, strategy is a starting point, not a stopping point. We work with our clients to define bold visions and shape clear, actionable paths forward. Every engagement is grounded in delivery from day one, ensuring that our strategies are built to be implemented, not just admired.

Our teams embed deeply across disciplines, partnering with product, engineering, experience, and data to move from idea to impact without the usual friction. This approach creates strategy that sets direction, builds momentum, mobilizes teams, and accelerates change.

Whether launching new businesses, transforming platforms, or activating AI at scale, we help organizations move with clarity and confidence. The future isn’t just imagined, it’s built.

Our latest

Explore the key innovations and insights underpinning our strategic solutions and cutting-edge approach.

  • Article

    Dodge Disruption with Test and Learn

    How an agile test and learn process can speed the road to innovation for your company.

    Learn more
    Tech Integration

  • Article

    A Digital-First Future in Banking — A Reality Check

    Banks know that digital-first is the path forward as digital native challengers, but are they doing enough to act on this knowledge?

    Learn more
    Tech Integration

  • Article

    The Key to Automotive Success: Elevating Customer Experience

    In order to win, companies need to own and develop the primary relationship with customers through a winning experience and a digital ecosystem.

    Learn more
    Omnichannel Experience

  • Article

    How Online Grocers Can Win and Retain More Customers

    The challenges faced by online grocers have evolved, and they'll need to be addressed to thrive in this competitive field.

    Learn more
    Customer Satisfaction

  • Article

    Building New Paths to E-Commerce Profitability

    E-commerce has become a critical channel. Data, technology and operations can maximize revenue, optimize fulfillment and provide better experiences for consumers.

    Learn more
    E-commerce Platforms

  • Article

    How Next-generation Operating Models Will Affect Future Trading in the Energy Market

    Leaders will need to expect unprecedented energy cycles, new commercial opportunities and more complex structured deals.

    Learn more
    Energy Transition
load more

Our strategy model

Our approach to strategy is rooted in the integration of three critical lenses: Experience, Business, and Capability. These lenses help us assess what customers need, what the market demands, and what the organization can build and scale. At their intersection, we uncover the most impactful paths forward.

  • The Experience Lens identifies user needs and unlocks growth through relevance
  • The Business Lens anchors decisions in value, feasibility, and strategic viability
  • The Capability Lens ensures the organization can actually deliver, through platforms, data and operating models

What you can expect

Strategy accelerated by AI

We integrate generative AI into how strategy is developed and delivered. From faster analysis to AI-powered deliverables, we use technology to reduce time-to-value and help clients lead, not follow.

 

Bridge between business and technology

Digital transformation fails without alignment across business and IT. Our strategists are fluent in both, helping clients navigate complexity and translate ambition into practical, buildable solutions.

One team, not a handoff

Strategy works side by side with engineering, product, design, and data from the start. We embed within teams to reduce friction, accelerate momentum, and ensure strategic clarity throughout execution.

 

Strategy built to ship

From day one, our strategies are designed for execution to deliver more than slides. Whether it's a roadmap, backlog, prototype, or pilot, our work connects vision directly to delivery.

Value-led prioritization

We help clients identify where value truly lies, inside their business and with their customers. By focusing on the opportunities that move the needle, we guide teams to invest in the initiatives that deliver the greatest commercial impact.

 

Shaping change that sticks

We help clients evolve their ways of working, operating models, and organizational readiness. Change is not just what we recommend. It's something we guide through design, adoption, and sustainment.

Strategy accelerated by AI

We integrate generative AI into how strategy is developed and delivered. From faster analysis to AI-powered deliverables, we use technology to reduce time-to-value and help clients lead, not follow.

 

Bridge between business and technology

Digital transformation fails without alignment across business and IT. Our strategists are fluent in both, helping clients navigate complexity and translate ambition into practical, buildable solutions.

One team, not a handoff

Strategy works side by side with engineering, product, design, and data from the start. We embed within teams to reduce friction, accelerate momentum, and ensure strategic clarity throughout execution.

 

Strategy built to ship

From day one, our strategies are designed for execution to deliver more than slides. Whether it's a roadmap, backlog, prototype, or pilot, our work connects vision directly to delivery.

Value-led prioritization

We help clients identify where value truly lies, inside their business and with their customers. By focusing on the opportunities that move the needle, we guide teams to invest in the initiatives that deliver the greatest commercial impact.

 

Shaping change that sticks

We help clients evolve their ways of working, operating models, and organizational readiness. Change is not just what we recommend. It's something we guide through design, adoption, and sustainment.

Connect with our expert

  • Ming Tsai

    Global Strategy Lead

Trending