The Business Impact
Carnival transformed not only what they do but how they do it. Economies of scale realized in build, deployment and maintenance enabled the redesign and replatform of multiple brand sites for an engaging booking experience that eliminated long forms, uninspired content and dead ends. Today, more direct bookings are made via brand websites, the most cost-effective booking channels.
In addition, cross-brand analytics implemented across the platform improve business intelligence and spread learnings across brands to bring new guest experiences to market faster.