Solutions

Dining & QSR Value Accelerator

Publicis Sapient’s cloud-native value accelerator helps the dining industry reimagine digital customer and employee experiences, create new platforms and apps, grow consumer loyalty—and generate improved revenues.

With the restaurant sector facing rising costs and shifting customer preferences, our Dining & QSR Value Accelerator is a data-driven digital transformation platform focused on two tools—a digital experience platform based on a modern tech stack, and data-driven personalization fueled by a real-time CDP—designed to help you respond efficiently and profitably with the customer as your priority.

The accelerator allows F&B brands to hit the ground running, generate value quickly, capture quick ROI and reduce risk.

Our Dining & QSR Value Accelerator Provides:

Seamless Personalization: Drive conversion and loyalty, fast and in real-time

Optimized Customer Journeys: Quickly switch to data-driven use cases as needed

Customization: Create your own unique features, e.g. subscription-based loyalty, on-premises order check-in and more

Flexibility and Control: Configurable product features cater to specific customers and journeys

Operational Efficiency: Reduce deployment time with a fully integrated digital platform featuring content management capabilities

Transparent Costs: Lower the total cost of ownership

We use the latest and most innovative technologies to enable better dining experiences for your customers.

Headless front end using React & Node JS on AWS

Headless Content & Experience Management

Performant backend using GraphQL & microservices

API-based CDP for audience segmentation

Personalization using Target, Analytics & Real-time CDP

Search using Cloud-based Elasticsearch

Customer Impact

The value accelerator is designed to deliver competitive advantage, increase customer loyalty and raise market share. And that’s not all:

1. Wow the Target Audience
At 65 percent, millennials make up the biggest demographic of delivery service users. 43 percent of millennials and 50 percent of Gen Z are more likely to choose a restaurant that provides online ordering than those that don’t. With increased spending power, these young diners are attuned to technology and driven by an engaging online presence.

2. Analyze Menu Experimentation
An efficient online ordering system helps restaurants quickly and easily test changes in the menu, allowing for experimentation prior to a full rollout; this permits the continual testing of customer responses to offers, meaning marketing strategies can be adjusted accordingly.

The impact and value of the accelerator is enabled via functionalities such as:

Restaurant locators
Dayparting and location-based product menus
Catering menus
Product details and customizations
Persistent Cart
Checkouts featuring industry standard payment methods
Loyalty account sign-up/logins
Account management
Subscription/Loyalty service
Personalized content

The Cost Benefits

The value accelerator not only radically changes what’s possible for your business, but enables greater value and cost savings almost immediately upon deployment:

What Does the Package Include?

DEFINE:

A fully fledged product backlog of 19 epics and around 85 stories
White label UX design aligned with the product backlog
Architecture blueprints for integrating the experience platform with a CDP solution

ENGINEERING:

Over 29 templates and 80 fully engineered experience components based on the product backlog in line with the white label design
GraphQL & microservice layers with over 40 APIs integrated with FE and adapter logic to connect with existing customer enterprise backend APIs
Cloud-based terraform scripts for cloud environment setup and teardown
Gitlab-based DevOps automation pipeline

Get in Touch

Ready to talk about what our value accelerator could do for your business?

You’re in the right place.

Reach out to us to:

Schedule a demo
Bring us in as an SME to review your existing architecture and provide recommendations
Help with solution evaluation for experience or CDP platforms
Integrate your existing experience platform with a CDP solution

Kent Asaki

Dining Industry Lead

Ninad Patil

VP Technology. Delivery,Engineering

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