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Publicis Sapient and Salesforce

Driving connected experiences together through digital business transformation

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Connect with your customer where, when and how they want with the most trusted, comprehensive, data-driven platform available.

We help Clients maximize their Salesforce investment by providing unique, differentiated and high-value customer-centric solutions for today, with the scalability and flexibility to meet tomorrow's demand. Our partnership with Salesforce leverages the Publicis Groupe capability hubs—from business strategy and integrated technology to implementation, brand advertising, and creative production—providing Clients with end-to-end, ongoing operational support and strategy across the entire Salesforce suite of products.

Featured Articles

How Are Retailers Investing in Digital?

 

Learn what 300 retail executives in seven markets cite as their most pressing issues.

Industry Expertise

"We passionately believe Salesforce is imperative to effectively evolve, compete, and thrive. This passion is fueled by creating high-impact experiences that are boldly innovative and challenge the existing way of doing things. Our comprehensive services and Salesforce solutions bring these experiences to life."
Jason English
Jason English, SVP, Global Salesforce Practice Leader

Featured Offerings

Our industry agnostic differentiated featured offerings can be leveraged to drive digital business transformation across the engagement cycle inclusive of discovery, build, run. Click into the menu below to learn more about our dedicated Salesforce offerings.

 

Publicis Sapient and Salesforce are working together to support clients on their Salesforce journey and aid in their understanding of the ever-changing landscape and enhance customer experiences.

Working alongside our digital experts, our Virtual Lab will identify areas of improvement to serve as a foundation to create an actionable roadmap and ultimately reach desired technology goals. Labs can be tailored for any cloud – Marketing, Sales, Service, Commerce and industry.

We have helped companies realize the benefits of Salesforce’s suite of services, along with growing their revenue, strengthening customer retention, and keeping up with heightened expectations from consumers.

 

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Traverse is a product management model that focuses on strategic alignment, quality, and innovation with agile delivery - enabling our customers to realize impactful business outcomes. In a capacity based pod model that can scale to meet changing needs, this offering is designed to deliver ongoing optimization and innovation on the Salesforce platform.

The structure of the program enables stakeholders to effectively communicate change, priorities, and updates to the business, setting expectations and creating more transparency than ever before.

 

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Digital Business Transformation must occur from the inside out and across an entire organization. Publicis Sapient has developed an end-to-end and surface-to-core methodology to clearly map the critical aspects required.

Fusion bridges strategy, desired experiences, and technology to create a long-term roadmap to maximize ROI on the Salesforce platform. Over this 8 - 12  week engagement, our team of experts and thought leaders will facilitate discovery sessions that start from a foundation of business objectives and evolve into tangible solutions.

 

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Publicis Sapient and Salesforce are working together to support clients on an end-to-end journey to deliver real-time, personalized experiences at scale to maximize time-to-value of unified customer data.

As an expansion of our CDP Virtual Lab, our Personalization, Define & Design offering provides our clients with the steps required to establish how CDP and Salesforce technologies fit into their broader technology ecosystem. Together we will create a use-case driven blueprint to achieve personalization.

 

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With the deprecation of the third-party cookie, Publicis Sapient and Salesforce are working together to support clients transition from DMP to CDP. Based on a business customer value exchange framework, the objective is to future-proof customers on the loss of anonymous third-party data.

Future-proofing starts with owned first party data. This workshop will identify gaps and solutions needed to enrich second- and third- party data to expand first party data, and to define a single source of truth - aka “Golden Record”. The unified profile then enables customers to activate and engage cross-channel with relevant content and offers.

 

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Insights

Featured Case Studies

 

Partnering for Impact in Our Communities

Publicis Sapient's dedicated State & Local team partners with innovative government organizations to create transformative experiences that empower trusting and thriving communities

 

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