Legacy platforms slow delivery
Aging, tightly coupled platforms limit release velocity, increase operational risk and make it harder to innovate across digital services and content.
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Sapient Slingshot Wins AI Excellence Award.
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Sapient Bodhi Ranked Globally for Deep Research.
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Meet Sapient Sustain. Context-aware AI for complex IT operations.
Telco, Media & Technology Built for Always-On Relevance
Keep pace with content, product and customer expectations
The realities of telco, media and technology
Telco, media and technology organizations face constant pressure to move faster, scale reliably and stay relevant while managing legacy platforms, fragmented data and rising infrastructure costs.
Disconnected data limits relevance
Customer, content and usage data often live in silos, making real-time personalization and intelligent decision-making difficult at scale.
Costs rise as complexity grows
Expanding infrastructure, duplicated tooling and inefficient workflows drive up costs and erode margins over time.
AI platforms built for telco, media and technology
Publicis Sapient’s AI platforms connect systems, data and workflows so AI operates with real telco, media and technology context. This shared foundation supports faster modernization, smarter decision-making and efficient operations at scale.
How telco, media and technology organizations apply AI across the business
Unify data for personalization
Connect customer, content and usage data to deliver relevant experiences across channels and platforms.
Increase content and feature velocity
Accelerate creation, adaptation and release of content and digital features without sacrificing quality or control.
Modernize platforms and applications
Automate analysis, documentation and refactoring to modernize applications faster and reduce modernization risk.
Predict churn and improve retention
Identify at-risk customers early and trigger targeted actions to reduce churn and increase lifetime value.
Optimize marketing decisions
Use real-time signals to guide targeting, messaging and channel selection for stronger campaign performance.
Reduce infrastructure and operating costs
Improve platform efficiency and eliminate technical waste to sustain growth and protect margins.
Bodhi agents for telco, media and technology
Here’s a glimpse of our featured Bodhi agents. Let’s connect to find the perfect solution for you.
Campaign optimization agent
Continuously improves marketing performance
Customer interaction agent
Delivers relevant interactions across customer journeys
Business outlook analyzer
Combines internal performance data with external signals
Customer stories
Retailer Speeds Up Mainframe Modernization By 60–70%
<p>A leading U.S. retailer used Slingshot to modernize a complex mainframe environment, reducing risk, improving accuracy and establishing a repeatable pattern for future cloud modernization.</p>
AI-Powered Content at Scale for a Global CPG Leader
<p>A global CPG company used Bodhi to automate content creation to produce more assets faster, cut manual work and support personalization across markets.</p>
What our customers say
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Beyond the tools, it’s the reimagined end-to-end development process with a human in control that I found impressive—it was a real eye-opener.
"— Ryan Brudenell
Head of Digital and IT Solutions, RWE Generation UK Ltd.
Explore our resources
Fresh features and thinking on how teams can build, run and scale with AI.
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Article Get 300%+ ROI From a Content Supply Chain May 07, 2025
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Article Executive Guide to AI-Assisted Software Development February 17, 2025
Meet our industry leaders
Raj Shah
Telco, Media & Tech Lead, NA
Guy Elliott
Executive Vice President