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Living Trends: The Year of Experience as Identity
Explore how culture, tech and vision are reshaping experiences across hospitality, aviation, quick service restaurants and travel—from consumer shifts to innovation at scale.
Drawn from the insights of our top leaders and strategists across the travel and hospitality space, the Travel & Hospitality Living Trends Report highlights shifts in how people live, move, and experience the world, offering actionable insights for hospitality, aviation, quick service restaurants, and online travel agencies. It explores vision, culture, and technology, focusing on big-picture forces, changing consumer behaviors, and innovations enabling seamless interactions. The report is designed to spark innovation across industries facing rapid change. The report emphasizes the importance of evolving trends and the need for businesses to adapt to new consumer priorities and reimagined spaces.
The report is organized into three sections—vision, culture and technology:
- Vision explores the big-picture forces redefining how we think about the future of living and travel
- Culture dives into changing consumer behaviors, values and identities that are shaping expectations across experiences
- Technology looks at the tools, platforms and innovations enabling smarter, more seamless interactions between people, places and brands
Curious about what’s coming next?
What makes these trends truly living is their ability to evolve. This report serves as a flexible, future-facing tool—one that will be continuously refreshed as new behaviors and cultural shifts emerge. Whether you’re designing experiences, shaping strategy or exploring new opportunities, this resource is built to keep you one step ahead.
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