In the Market for Transformation

Grocery e-commerce sales grew 30% globally in 2020—and shopper expectations seem to have risen just as much. From always-on mobile and web experiences to seamless in-store integration, their demands force grocery retailers to look at customer experience, supply chain, data and more to stay ahead of a transformation curve that was already accelerated by the pandemic. The good news? When done right, these changes create a continuous loop of operational efficiencies and customer loyalty that increase in value over time.