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Press Release

Publicis Sapient Named a Leader in IDC MarketScape for Worldwide Retail Commerce Platform Service Providers 2023 and IDC MarketScape for Worldwide Retail Point of Sale Service Providers 2023

NEW YORK, NY – May 18, 2023 – Publicis Sapient, a digital business transformation company, today announced that it has been named a Leader in the 2023 IDC MarketScape: Worldwide Retail Commerce Platform Service Providers (Doc #US49436123 May 2023) and the 2023 IDC MarketScape: Worldwide Retail Point of Sale (POS) Service Providers (Doc #US4952703 May 2023).

The IDC MarketScape for Retail Commerce Platforms and the IDC MarketScape for Retail POS are quantitative and qualitative assessments of the characteristics that explain a vendor’s current and future success in the retail commerce platform and retail POS service marketplace. A main piece of the evaluation is based on buyer perception of the vendors’ key characteristics and capabilities as it relates to Retail Commerce Platform Services and Retail POS Services.

“We are incredibly honored to be recognized as a Leader by the IDC MarketScape for our deep expertise, innovation, and capabilities in retail commerce platforms, which enable us to deliver end-to-end solutions that drive valuable outcomes for the retailers we partner with,” said Guy Elliott, EVP, Retail Industry Lead, EMEA & APAC at Publicis Sapient. “The depth of our industry knowledge coupled with our SPEED – Strategy, Product, Experience, Engineering, Data & AI – capabilities equip us to help clients navigate an evolving retail landscape and transform their businesses for a digital-first world.”

“This recognition by the IDC MarketScape is a testament to our exceptional proficiency in providing our clients with game-changing retail POS solutions, showcasing our ability to drive transformation and innovation.” said Sudip Mazumder, SVP, Retail Industry Lead, North America at Publicis Sapient. “These solutions enable our clients to provide their customers with seamless, personalized experiences that they’ve come to expect from the brands they do business with.”

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About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About Publicis Sapient

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering and Data, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit

Media Contact

Mia Carbonell