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Supply Chain Modernization:
Promise to Delivery

The Publicis Sapient Promise-to-Delivery solution framework provides retailers with end-to-end visibility across their supply chain through a tightly integrated mix of products and services.

Retailers have traditionally taken a team approach to supply chain optimization. One team may be focused on delivering the best possible customer experience. Other teams may be responsible for planning order fulfillment or handle the shipping plan and last-mile delivery.

This siloed approach to the supply chain is anything but optimal. Instead, it can lead to delayed shipping, stock outs, and higher-than-expected shipping costs. When retailers have limited visibility into the supply chain process, so do their customers, which can result in negative experiences, and lost revenue.

If retailers expect to meet customer expectations and compete with supply chain superstars like Amazon, they need to start with end-to-end visibility across their entire supply chain, from initial order to the last mile of delivery.

The Publicis Sapient Promise-to-Delivery solution framework provides retailers with this type of visibility through a tightly integrated mix of supply chain products and services.

Chart Promise-to-Delivery Solution Framework Takes An End to End View

Our framework integrates with the retailer’s selling channels and order management solutions to offer true omni-channel experience to their customers while addressing profitability and efficiency challenges for the retailer across six key components:

  • Inventory services
  • Fulfillment optimization (including pre-order optimization, post-order
    optimization, and slot management/optimization),
  • Shipping optimization
  • Fulfillment models
  • Last-mile delivery and inventory optimization

Using this framework, retailers will be able to deliver the experiences that customers value by answering questions like:

  • How do we optimize and guarantee our delivery date/slots?
  • How do we reduce shipping costs?
  • Where do we need to place/move inventory to optimize delivery times?
  • What are the best last-mile delivery options based on a customer’s
    preferences and location?

Because every retailer is at a different stage in their supply chain transformation, any framework should be designed with flexibility in mind to address the weakest links in the supply chain. For example, a retailer might have a good visibility into their inventory but poor visibility into what happens after shipment. Or they may excel at ship-to-home delivery from their warehouses but struggle with ship-from-store delivery.

An end-to-end supply chain solution should also feature best-of-breed components that integrate easily with existing supply chain systems. Our promise-to-delivery framework is comprised of industry-leading solutions from IBM and other partners that are woven together with services from Publicis Sapient to deliver a complete, end-to-end solution.

 

Living up to your promises delivers results

Taking an end-to-end view is about more than keeping your customers satisfied and keeping up with the competition. Supply chain modernization enables top- and bottom-line growth by delivering great customer experiences. When retailers promise customers fast, free, convenient, personalized and safe delivery, they see increased conversions, fewer lost sales, and faster inventory movement. And when retailers can fulfill those orders efficiently, they lower their fulfillment costs, reduce their number of markdowns, and improve productivity.

  • Sudip Mazumder
    Industry Lead, Retail North America
    email

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