Retailers have traditionally taken a team approach to supply chain optimization. One team may be focused on delivering the best possible customer experience. Other teams may be responsible for planning order fulfillment or handle the shipping plan and last-mile delivery.
This siloed approach to the supply chain is anything but optimal. Instead, it can lead to delayed shipping, stock outs, and higher-than-expected shipping costs. When retailers have limited visibility into the supply chain process, so do their customers, which can result in negative experiences, and lost revenue.
If retailers expect to meet customer expectations and compete with supply chain superstars like Amazon, they need to start with end-to-end visibility across their entire supply chain, from initial order to the last mile of delivery.
The Publicis Sapient Promise-to-Delivery solution framework provides retailers with this type of visibility through a tightly integrated mix of supply chain products and services.