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Press Release

Asda partners with Publicis Sapient to deliver full transformation of its online grocery business

The move will transition Asda’s online grocery business onto its own state-of-the-art platform from previous owner Walmart’s managed systems.

London, 16th February, 2023 – Asda Stores LTD and Publicis Sapient, the digital business transformation company,  have today announced a partnership to transform Asda’s online grocery business, enabling the retailer on its journey of independence from former owner Walmart Inc, and helping Asda build its digital future.

The hugely ambitious programme will see Publicis Sapient take on the overall transformation of Asda’s ecommerce capability, delivering a new digital platform before April 2024.

Asda engaged Publicis Sapient to lead the project, integrating the company’s core SPEED capabilities - strategy, product, experience, engineering and data and AI - for an end-to-end transformation that will enable Asda to move off Walmart systems, while building a best-in-class, agile operating model that will create exponential value in terms of customer experience.

As part of Asda’s program of transformation to implement a new tech solution by 2024, Publicis Sapient have already built and implemented Asda’s new email marketing tool using Salesforce Marketing Cloud.

Julian Skelly, Senior Managing Partner at Publicis Sapient, said: “We are proud to be working with Asda, a beloved British brand, on transforming its online grocery platforms and helping the retailer build an agile organisation for digital success. The work is singularly focused on enabling Asda to be independent of Walmart and enabling the retailer to evolve and grow, focusing on exceptional usability and customer experience.”

Carl Dawson, Vice president - Chief Digital & Technology Officer at Asda, Said: “We are delighted to be partnering with Publicis Sapient, a leading digital business transformation company with a strong track record in e-commerce platforms. We look forward to a successful partnership and to the delivery of a platform that will enable a seamless transition for our customers, moving from a legacy system run by Walmart to an entirely independent Asda-owned platform.”

About Publicis Sapient:

Publicis Sapient is a digital business transformation company. We partner with global organisations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy, Product, Experience, Engineering and Data, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit

About Asda:

Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers. Dedicated colleagues serve customers from our network of stores and online services, including supercentres, superstores, supermarkets, Living stores, petrol filling stations and depots across the UK.

Media Contacts

Loren Thomas