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Retail Media Networks

Monetize your valuable data and e-commerce space.

 

The cookieless future is here, making retailers’ first-party data more valuable than ever—as long as they move quickly.

Retail Media Networks create a foundation to attract high-margin media dollars from your suppliers while offering exceptional consumer experiences through advanced targeting and intelligent product offers across your channels.

Elements of a successful RMN

1. ACTIVATION Campaign integration, orchestration, execution
2. CUSTOMER 360 VIEW Unified customer view, audience segmentation
3. ANALYTICS Return on Ad Spend, Clickthrough Rate and other KPIs
4. IDENTITY RESOLUTION Privacy client cleanrooms, co-ops with deterministic and probabilistic matching
5. ENTERPRISE INTELLIGENCE Integration to Client’s Marketing Platform tools and data visualization for generating actionable insights
6. CLIENT REVENUE POTENTIAL Retailer with $10B revenue has an incremental revenue potential of $100M

Publicis Sapient's solution


 

Key Deliverables
1.
Future-state solution architecture
2.
Consumer journeys
3.
Media placements
4.
Revenue projections (total and per channel)

Our RMN engagements typically begin with a four-to-eight-week evaluation phase leading to a strategy roadmap. We test the strategy on a subset of key media channels in order to prove the value of your first-party data and determine which additional data sources and feeds are most effective. We deliver:

  • A business case to demonstrate how value will be generated against goals
  • A robust plan and roadmap to scale a retail media network
  • Go-to-market strategy based on insights and proven monetization strategies
  • Coordination across all partners and technologies
  • Blueprint of AdTech/MarTech/Commerce stack
  • Total platform implementation
  • A closed-loop measurement approach through deterministic and probabilistic matching for 1:1 targeting
  • Vital commercial intent data
  • Future team staffing and operating models with consumer product firms as well as owned brands
  • Agility to scale with changing regulations and customer preferences
  • Ongoing support of the network

Why Publicis Sapient?


 

From strategy through implementation, our clients benefit from our experience implementing RMNs across all retail sectors. Additional unique advantages include:

  • Our sister agencies across Publicis Groupe bring deep media and creative expertise to the table
  • Our existing data monetization accelerators lay the groundwork for speedy implementation
  • Longtime relationships with platform partners make for smoother processes
  • Pay-for-performance commercial models are available to defray retailer implementation costs
Let's connect
These proven custom Retail Media Networks enable non-linear growth through an entirely new revenue stream. Contact us below to learn more.