In 2023, consumer products companies will spend more on digital advertising than traditional media. As their closest partners—and the ones with the most customer data—retailers are poised to capture online ad spend, generating a new, non-linear revenue stream and more valuable data while delighting customers.
Retail Media Networks
Generate advertising revenue, customer insights and connections
Digital Ad Spending Worldwide, 2021-2026
Rapid, recurring growth
Retail Media Networks (RMN) recoup ROI quickly and represent a huge revenue opportunity, with an estimated additional $100M per year for a retailer with $10B in revenue.
Because a successful RMN solution requires removing data siloes, creating a 360° customer view and uncovering actionable insights, it generates positive impact across the enterprise and into the shopping experience.
Further, RMNs generate increasingly robust commercial intent data that’s as valuable to your business as it is to your advertisers.
Why Publicis Sapient’s Retail Media Network solution?
We partner with clients every step of the way, from strategy through design, implementation and support, pairing our strategy, operational models and engineering with the deep media and creative expertise of our Publicis Groupe sister agencies.
The building blocks of data monetization
Learn how your retail business can develop a business case and roadmap in as little as 4 weeks. Contact one of our experts today to request a demo.