Solutions

Retail Media Networks

Generate advertising revenue, customer insights and connections

In 2023, consumer products companies will spend more on digital advertising than traditional media. As their closest partners—and the ones with the most customer data—retailers are poised to capture online ad spend, generating a new, non-linear revenue stream and more valuable data while delighting customers.

Digital Ad Spending Worldwide, 2021-2026

Chart shows digital ad spend far outpacing offline, representing a huge opportunity for retailers — The time to act is now

The growing global digital ad spend represents the opportunity size for retailers.

*Source: eMarketer, Oct 2022*

Rapid, recurring growth

Retail Media Networks (RMN) recoup ROI quickly and represent a huge revenue opportunity, with an estimated additional $100M per year for a retailer with $10B in revenue.

Because a successful RMN solution requires removing data siloes, creating a 360° customer view and uncovering actionable insights, it generates positive impact across the enterprise and into the shopping experience.

Further, RMNs generate increasingly robust commercial intent data that’s as valuable to your business as it is to your advertisers.

$100

Million

a year for Retailers

$10

Billion

in Revenue

Why Publicis Sapient’s Retail Media Network solution?

We partner with clients every step of the way, from strategy through design, implementation and support, pairing our strategy, operational models and engineering with the deep media and creative expertise of our Publicis Groupe sister agencies.

The building blocks of data monetization

Clients realize value quickly and are equipped to scale with:

Business case to demonstrate how value will be generated to deliver against goals
Robust plan and roadmap for scaling, delivered in just 4–8 weeks
Go-to-market strategy based on unique business needs and proven monetization strategies
Architecture of AdTech/MarTech/Commerce stack
Closed-loop measurement approach through deterministic and probabilistic match
Plug-and-play working models for team staffing and operations
Operating models for working with advertisers along with owned brands