2023 Guide to Next Now AvailableAccess our outlook
Monetize your valuable data and e-commerce space.
Retail Media Networks (RMN) continue to be a hot topic for good reason: not only are they in higher demand than ever now that the cookieless future is upon us; they also enable retailers to offset lower e-commerce profits as customers continue to choose digital.
It’s an opportunity to attract high-margin, non-linear media dollars while building your brand reputation through advanced personalization, intelligent offers and a sought-after shopping destination.
Rapid, recurring growth
Retail Media Networks recoup ROI quickly and represent a huge revenue opportunity—to the tune of $1 billion for one of our large grocery clients. We estimate that a retailer with $10B in revenue will bring in an additional $100M annually with an RMN.
Because a successful RMN solution requires removing data siloes, creating a 360° customer view and orchestrating integrated campaigns, it generates positive impact across the enterprise, as well.
Unfortunately, as more retailers offer their first-party data to partners and suppliers, it becomes less valuable—so the time to act is now.
We partner with clients to capture goals, define a business case and map a long-term strategy that is unique to your business, your partners and your customers. Our test-and-learn approach is critical to integrating the RMN into your ways of working and quickly realizing value, through:
Retailers must protect their data for the sake of their customers and their business. But today’s walled garden welcomes vendors to pipe data (and demand) out to the open ecosystem and back. We work with partners to determine the optimal fit for your current ecosystem and your goals, then integrate them seamlessly into your operations.
Work
We partnered with this grocery chain to create a Retail Media Network that has monetized their data to the tune of $100MM.
Learn moreWork
A leading US grocery chain partnered with us to plan and build a Retail Media Network—a $1B opportunity.
Learn moreVideo
In addition to enriching your core business, de-siloed data can help you generate new revenue streams.
Read Now
We could not find any results for "{{searchText}}"
