Solutions
Retail Media Networks
Monetize your valuable data and e-commerce space.
The cookieless future is here, making retailers’ first-party data more valuable than ever—as long as they move quickly.
Retail Media Networks create a foundation to attract high-margin media dollars from your suppliers while offering exceptional consumer experiences through advanced targeting and intelligent product offers across your channels.
1. ACTIVATION Campaign integration, orchestration, execution
2. CUSTOMER 360 VIEW Unified customer view, audience segmentation
3. ANALYTICS Return on Ad Spend, Clickthrough Rate and other KPIs
4. IDENTITY RESOLUTION Privacy client cleanrooms, co-ops with deterministic and probabilistic matching
5. ENTERPRISE INTELLIGENCE Integration to Client’s Marketing Platform tools and data visualization for generating actionable insights
6. CLIENT REVENUE POTENTIAL Retailer with $10B revenue has an incremental revenue potential of $100M
Publicis Sapient's solution
Key Deliverables
1.
Future-state solution architecture
2.
Consumer journeys
3.
Media placements
4.
Revenue projections (total and per channel)
Our RMN engagements typically begin with a four-to-eight-week evaluation phase leading to a strategy roadmap. We test the strategy on a subset of key media channels in order to prove the value of your first-party data and determine which additional data sources and feeds are most effective. We deliver:
- A business case to demonstrate how value will be generated against goals
- A robust plan and roadmap to scale a retail media network
- Go-to-market strategy based on insights and proven monetization strategies
- Coordination across all partners and technologies
- Blueprint of AdTech/MarTech/Commerce stack
- Total platform implementation
- A closed-loop measurement approach through deterministic and probabilistic matching for 1:1 targeting
- Vital commercial intent data
- Future team staffing and operating models with consumer product firms as well as owned brands
- Agility to scale with changing regulations and customer preferences
- Ongoing support of the network
Why Publicis Sapient?
From strategy through implementation, our clients benefit from our experience implementing RMNs across all retail sectors. Additional unique advantages include:
- Our sister agencies across Publicis Groupe bring deep media and creative expertise to the table
- Our existing data monetization accelerators lay the groundwork for speedy implementation
- Longtime relationships with platform partners make for smoother processes
- Pay-for-performance commercial models are available to defray retailer implementation costs
Related Reading
How a Major Grocer Monetized Data to Grow Exponentially
A leading US grocery chain partnered with us to plan and build a Retail Media Network—a $1B opportunity.
How Monetizing Data Produced a $100MM Retail Opportunity
We partnered with this grocery chain to create a Retail Media Network that has monetized their data to the tune of $100MM.
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