Grocery shopping once seemed like a regular routine — a quick trip to the market to grab missing ingredients for a recipe, a box of essentials delivered to a doorstep, or a weekend errand to restock for the days ahead.
But the COVID-19 pandemic underscored how essential grocery really is. When lockdowns swept the world, the comfort of relying on that trip to the store or that weekly subscription box was threatened, sending shoppers into a frenzy to ensure they had what they needed as they faced uncertainty. Grocers were challenged to provide for their local neighborhoods and broader markets, support workers on the frontlines and become a resource people could rely on as other businesses were forced to close their doors.
Using technology, grocers were able to connect with customers though online channels that weren’t always readily available – or as in-demand – as before. To adapt, grocers rapidly developed new ways to manage supply chain, expand online ordering, delivery, and resources like extended hours, contactless payment, curbside pickup and scan-as-you-go to keep consumers safe and satisfied.