Can you share a bit about how we are currently helping customers during this crisis?
We are currently working with a large pharmaceutical company on both the patient and the consumer side of their business. We are leveraging the abilities within Health Cloud as well as the entire suite of products within Marketing Cloud – omnichannel, etc. By building a CDP, we will enable them to have 1:1 personalized communication at scale. The client will be able to reach out to one specific individual at a specific point in time with a message tailored to appeal to that unique individual.
For example, we can look at “Individual A” – a patient, “Individual B” – a prospect, and “Individual C” – a former patient. Each individual has a different experience with their pharmaceutical company and are at different points in their journey. By leveraging data we are able to work to target “Individual A” with one type of messaging, while simultaneously connecting with “Individual B” and sharing information as to why they may be a good candidate for this specific drug. These capabilities are only achieved by leveraging a major combination of the technologies Salesforce has in place.