While Aldar’s existing systems provided a solid foundation for operations, the presence of manual processes and disconnected platforms led to some challenges in areas such as admissions, student services, and parent engagement. Schools occasionally experienced longer processing times for applications and limited interaction touchpoints, contributing to increased administrative efforts and making it more complex to consistently deliver the seamless, high-quality educational experience that families value. Parents expressed a desire for greater transparency in the admissions process, quicker response times, and more user-friendly ways to engage with schools. At the same time, administrative teams looked for more efficient tools to manage student data and streamline day-to-day operations.

To address these challenges, Publicis Sapient partnered with Aldar to transform the student journey across 13 schools - spanning American, British, and IB curricula - through Salesforce’s suite of solutions. The result: a centralized, digital-first platform that enhances engagement, simplifies operations, and delivers a seamless experience for students, parents, and staff.