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Bridging the Gap Between MarTech and AdTech to Drive Better Customer Experiences and ROI

Don’t miss your opportunity to download our new e-book and webinar discussion.

Stay Ahead of the Curve with Our E-book & Webinar

External factors are applying pressure across all stages of the customer journey, pushing marketers to look at their usual practices through a different lens. Join Publicis Sapient and Salesforce as we apply a new lens to the familiar growth loop framework and explain how to bring MarTech and AdTech closer together. We focus on 5 market challenges you should be aware of and how these evolving external pressures impact your customer journeys and ROI.

“Let’s start by stating the obvious: the cookieless future is upon us, and the time to act is now. With third-party cookies going away for good in 2024, marketers will lose access to key insights, making first-party data crucial to success.”

The Value of the Publicis Sapient & Salesforce Partnership

Navigating the challenges of an evolving and fast-paced industry can’t be done alone. Publicis Sapient is able to unlock the Publicis Groupe “Power of One” and merge Media and AdTech expertise with Salesforce’s cross-cloud solutions, empowering marketers by supporting the entire growth loop.

Be sure to check out the recorded discussion featuring John Ayers, Director of MarTech Strategy at Publicis Sapient, and Marty Kihn, SVP Strategy Marketing Cloud at Salesforce, as they dive deeper into the e-book and offer their perspectives on the complex market challenges brought on by emerging tech and how to bridge the gap between MarTech & AdTech to drive customer experience and ROI.

John Ayers
John Ayers
MarTech Strategy, Digital Business Transformation

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