What Is Composable Commerce?
In recent years we’ve seen a huge increase in the number of businesses adopting omnichannel strategies designed to penetrate the transactional journeys. Yet innovative organizations are pushing forward, looking for the next wave in commerce experience to differentiate their brands and capture a higher level of economic value in the experience economy that we live in. That next wave has arrived, and it is the Connected experience offering a more personalized and consistent brand experience across all touchpoints. And it is easily achievable through Composable Commerce.
Organizations have high hopes for Composable Commerce, expecting it to be more connected and agile to create superior customer experiences. Arguably the future of e-commerce, composable architecture empowers brands and retailers to meet customers’ ever-shifting demands by combining customization and individualization.