Explain a bit more about how you are seeing Marketing Cloud support clients during this time?
We have been working with one of the top 10 largest auto makers in the world across multiple business lines and Geos, currently doing all of their site work. Within Publicis Groupe, we have had opportunities to work across teams to create strategies from media, to site, to social, to CRM. Social has been taking a larger place on the priorities list as events are on pause and other channels have revealed their own challenges.
This client recently invested in Marketing Cloud, where we are surrounding the Salesforce team in order to integrate this new investment back into their larger tech stack.
By leveraging Marketing Cloud that can integrate back into their CRM, they have an opportunity to connect with their customers in non-traditional spaces.