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Insight Series: CDP Maturity Index

Unlocking Transformation: A CDP Visionary

Every business is at a different stage on its CDP journey, yet you’ll find that many businesses are uncertain of which stage they’re at and the steps needed to move to the next level. Before you and your organization embark on a transformative CDP strategy, it’s a good idea to fully understand your baseline to make educated and informed decisions to achieve your organizational goals. 

Nadine LeBlanc
Nadine LeBlanc
John Ayers
John Ayers
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Based on your self-assessment score: you are a CDP Visionary.

Missed the self-assessment?

A Visionary is the fifth stage in the Customer Data Platform (CDP) journey. As a CDP Visionary, you have a view of the potential opportunities that future trends will uncover. Visionaries are highly accomplished innovators with access to a budget to explore opportunities, such as connected things (IoT), data monetization, algorithmic business, and omni-channel, including emerging channels, edge computing, and decentralized identity. While visionaries have stayed ahead of the curve thus far, it is imperative to keep up with the pace of innovation to avoid falling behind.

Stage 5 Context for Continued Success:

  • Stay on top of and invest in trends to support the overall business
  • Learn and adopt emerging channels to enhance your omni-channel experience
  • Commit to continuously benchmarking yourself against peers and competitors
Nadine LeBlanc
Nadine LeBlanc
Associate Director, Marketing Services Salesforce Practice
John Ayers
John Ayers
MarTech Strategy, Digital Business Transformation
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