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Insight Series: CDP Maturity Index

Unlocking Transformation: A CDP Pioneer

Every business is at a different stage on its CDP journey, yet you’ll find that many businesses are uncertain of which stage they’re at and the steps needed to move to the next level. Before you and your organization embark on a transformative CDP strategy, it’s a good idea to fully understand your baseline to make educated and informed decisions to achieve your organizational goals.

Nadine LeBlanc
Nadine LeBlanc
John Ayers
John Ayers
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Based on your self-assessment score: you are a CDP Pioneer.

Missed the self-assessment?

A Pioneer is the first stage in the Customer Data Platform (CDP) journey. As a CDP Pioneer, you are aware of the latest technology trends and envision a future of what your customer experiences should look like. A Pioneer will have a track record of continuous improvements, as well as a passion for advocating for newer technologies that can support a larger vision. As it pertains to CDP, a Pioneer will work to raise awareness about a data-driven customer experience to support customer-centric approaches, while working cross-functionally within the organization to implement change.

Stage 1 Context for Success:

  • Target market known or small number of customers/segments
  • Strong customer-centric culture
  • Light digital footprint

Signs it’s Time to Move to Stage 2:

  • Increased growth (e.g., new customers, products/services)
  • Decrease in customer/employee satisfaction
  • Digital footprint expansion
Read more about Stage 2: CDP Advocate.
Nadine LeBlanc
Nadine LeBlanc
Associate Director, Marketing Services Salesforce Practice
John Ayers
John Ayers
MarTech Strategy, Digital Business Transformation
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