B2B Retail: Industrial, Wholesale and Distribution
B2B buyers increasingly expect B2C-like experiences—not only in ease of use across channels, but also in richer media like video and voice. At the same time, B2B retailers need to provide precise specs and personal guidance to ensure their clients get the right product for the job. Whether you’re focused on industrials, distribution or warehousing, how can wholesalers enable the best of both worlds for a seamless, personal, digital-first relationship?
75%
of B2B purchasing involves millennials
72%
of B2B buyers start their journey online
83%
of B2B buyers prefer ordering or paying through digital commerce
80%
of B2B sales will occur on digital channels by 2025
Research Report
The B2B Sales Gap: What Do Buyers Really Want from Suppliers?
Discover how to prepare your current business for the future of B2B sales and customer experiences in our new report. Based on research with B2B buyers across the globe, it drills deep into the customer expectations gap, revealing four key aspects of the B2B purchasing experience.
Distributor of Electrical Products
How Sonepar powered digital transformation and innovation
A close partnership, a groundbreaking approach and AI enabled a B2B retail transformation that IDC said “is changing Sonepar’s company culture to become truly global and capable of delivering seamless omnichannel customer journeys.”
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Global Equipment Rental Specialist
B2B Leader Wows with Integrated Omnichannel Experience
A global equipment rental specialist realized that delivering personalized experiences was essential to their success.
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RS Group
How RS Group Is Transforming Work for Industrial Engineers
New experience and data capabilities set this B2B retailer apart.
Solutions and offerings
Journey (Re)invention
Close the gap between what your customers expect and what you can deliver, using our proven four-step process that maximizes the value of your customer experience in as little as six weeks.
Digital Business Transformation
Discover the different ways you can enhance your experience, data and operations to grow your business.
Wholesaler insights
Expert POVs on experience and operations trends across the B2B customer journey.
B2B in the Digital Age
Rethinking business models and logistics to capture a generation of customers who expect different things.
Four Strategies for a Strong Digital B2B Foundation
How companies can digitally transform their B2B sales model to improve buying experiences.
B2B Customer Data Optimization
Fixing the leaks in your data house to address the complexities of the B2B buying cycle.
What Makes a Successful B2B Marketplace?
The ultimate guide to building and participating in B2B marketplaces: opportunities, challenges and strategies
How To Unlock Value in B2B Sales Through Digital Tools
Demand for digitization in the B2B sales channel is here to stay. Learn how to supercharge your B2B organization through hybrid selling with a variety of digital tools to unlock growth and enhance your customer relationships.
Bring B2C Experiences to B2B Customers
Digitize to Offer Business Customers Personalized, Hassle-free Journeys
