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B2B buyers increasingly expect B2C-like experiences—not only in ease of use across channels, but also in richer media like video and voice. At the same time, B2B retailers need to provide precise specs and personal guidance to ensure their clients get the right product for the job. Whether you’re focused on industrials, distribution or warehousing, how can wholesalers enable the best of both worlds for a seamless, personal, digital-first relationship?

75%
of B2B purchasing involves millennials
72%
of B2B buyers start their journey online
83%
of B2B buyers prefer ordering or paying through digital commerce
80%
of B2B sales will occur on digital channels by 2025
Research Report

The B2B Sales Gap: What Do Buyers Really Want from Suppliers?

Relevant case studies

Futuristic cityscape at night
Distributor of Electrical Products

How Sonepar powered digital transformation and innovation

Solutions and offerings

Journey (Re)invention

Digital Business Transformation

Wholesaler insights

Expert POVs on experience and operations trends across the B2B customer journey.

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