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Retail
Harness the full value of your data – your bottom line depends on it.
Page Highlights
IDC PlanScape - Research on the role of CDPs in retail customer experience. Download
Organize your data - tips, techniques and success stories about connecting data across the enterprise. Read on
Automate your data - how retailers can increase the value of integrated data through AI. Read On
Protect your data - POVs on providing personalized experiences amidst a growing focus on privacy. Read On
54% of retailers say they plan to consolidate customer data and leverage advanced analytics.
But many are stuck on where to begin and how to derive value from their efforts.
At Publicis Sapient, we believe the greatest value in data is to delight your customers. We partner with clients to evaluate the state of their data, develop a roadmap for incremental improvement, and instill the strategy, technology and mindset to put shoppers first.
Read on to check out our latest POVs and data offerings, and be sure to sign up to receive IDC’s research on the topic.
IDC PlanScape Research:
CDP for Retail CX and Commerce
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Work
Falabella Conversation & Case Study
Stream our expert discussion on harnessing data in retail, and read how we created a data-driven customer journey.
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Insight
Three Tips for a Successful Customer Data Platform
To truly transform their businesses, retailers need a way to proliferate customer-centricity.
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Service
Publicis Sapient Customer Data Platforms
Build a CDP that Makes Customer-Centricity Your Edge
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Respond to changing customer demands in real time. Artificial Intelligence, especially Machine Learning, makes it possible across marketing, supply chain and more — but where should retailers begin?
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Insight
Three Ways Mature Retailers Can Set Themselves Apart in AI
Three Ways Mature Retailers Can Set Themselves Apart in AI
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Insight
AI: Hype or Reality?
Positioned as the proverbial silver bullet for everything from product design to pharmaceutical drug development to operational efficiency, AI implementation increased by 270 percent in the past four years.
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Data privacy is a difficult enough undertaking with the pace of changing regulations. But it becomes even more business-critical when you factor in the issue of customer trust. Explore how to achieve better outcomes in both.
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Research
Collection & Consent Survey
Publicis Sapient and Google Cloud conducted wide ranging research on consumer attitudes toward data privacy, identity and transparency.
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Insight
Privacy or Convenience: What’s the Tradeoff?
The digital world is everywhere and moving into the real world more every day. Some say the days of true privacy are over while others fear that we've gone too far and barriers need to be put into place.
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Insight
How Data Privacy Is Done Right
Businesses are in a scramble to become compliant with the new privacy rules—but compliance should not be the sole focus.
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These proprietary solutions and accelerators enable retailers to drive business value quickly by removing enterprise silos and connecting to customers in a future with increasing privacy controls.
CDP Quickstart
Optimize your supply chain with a robust Customer Data Platform based in the Cloud for more control and agility. Learn More
Algorithmic Supply Chain
Our Control Tower solution makes supply chain data more actionable, improving experience, operations and ROI. Learn More
Identity Applied Platform
We scale our sister agency Epsilon’s PeopleCloud platform to provide invaluable customer identity insights for more personalized experiences. Learn More
Algorithmic Marketing
Data can drive your marketing spend and placement in real time with our plug-and-play AI-driven solution.
Algorithmic Merchandising
Determine the right mix of products in the right geographies at the right time with AI-driven insights and automation.
