The Imperative for Change
Eileen Fisher has a reputation for creating ethical, well-made and timeless products. However, traditional styles of shopping don’t deliver like they used to. The retail journey has gone from leading with brick-and-mortar stores to emphasizing online presence, while setting a precedent for seamless experiences across all channels.
Eileen Fisher was operating via disparate sources of technology to track inventory, focusing on each of their separate channels. This lack of a cohesive, overarching view ultimately lead to a lack of efficiency across the boards. The imperative was understood; rethink strategic objectives, unify its business model, embrace an omnichannel solution and level-up its technology systems to continue best serving its loyal customer base.
The Transformation Solution
As a partner in Eileen Fisher’s transformation, we needed to understand as much as we could to reframe its obstacles as opportunities. We conducted a detailed discovery of current supply chain processes, identified the technology landscape and assessed omnichannel maturity to prioritize and draw out a new business transformation roadmap.
We redefined and selected the technology architecture, which paved the way for us to successfully implement Consolidated Inventory Visibility, a “Ship from Store” feature as well as eCommerce features like Endless Aisles and Save the Sales, which both maximize customer satisfaction by merging online and in-store shopping opportunities. Thanks to cross-functional collaboration, Eileen Fisher’s capabilities are now at par with its commitment to excellence.