Grab your towel and beam aboard with conversational AI
In a galaxy not so far away, amidst the countless buzzworthy tech trends that made big promises to change our daily lives, there is one that is actually delivering. The name of this life-altering tech phenomenon? Conversational artificial intelligence (AI).
Consumer packaged goods (CPG) firms are still trying to wrap their heads around this quickly advancing subset of artificial intelligence that can generate new content through conversational prompts, and doesn’t require data expertise to use.
At the forefront of the revolution is ChatGPT, a conversational AI tool powered by machine learning (ML), the fastest-growing user application in history, beating out TikTok, Amazon, Facebook, Google and every other digital consumer engagement channel.
Conversational AI interfaces are rapidly becoming a quintessential part of commerce and work, as they mine vast data sets to interact with people researching, shopping, scrolling, working and more. While the CPG industry has already integrated other AI applications across the end-to-end product lifecycle, from data-driven consumer products sales to digitizing supply chains, conversational AI is a different story.
Consumers have adopted this technology before brands have, so CPG firms will need to don their “thinking caps” and respond differently.