The Imperative for Change
The retailer's journey began in 2010, with the desire to expand their grocery and general merchandise e-commerce business to be independent of third-party partners. To do this, the business needed to optimize supply chain operations for larger online orders, strengthen relationships with suppliers, elevate branding and promotional programs, and integrate digital channels into existing in-store businesses.
As new systems were implemented, the retailer had the ability to build on processes and introduce new services to put shoppers first. As the organization became more digitally mature, they also needed to change how they worked to scale projects efficiently — shifting their organizational mindset to become an agile, engineering-focused enterprise.