Publicis Sapient Collaborates With Google Cloud To Launch Retail Media Network Accelerator
Accelerator enables clients to drive millions in new revenue with personalized ads on digital and physical properties
NEW YORK, NY, January 11, 2024 – Publicis Sapient, a digital business transformation company, today announced a partnership with Google Cloud to launch a Retail Media Network (RMN) Accelerator. The RMN Accelerator enables clients to unlock new revenue streams and achieve full revenue potential, while also improving customer engagement and experience. This partnership brings together the unique offerings of Publicis Sapient, its parent company Publicis Groupe, and Google Cloud to enable “Power of One,” Publicis Groupe’s blend of systems integrator and media agency capabilities, across Google Cloud and Google Marketing Platform. Several Independent Software Vendors’ (ISV) products that run on Google Cloud, such as LiveRamp, will be integrated into the RMN Accelerator offering.
Publicis Sapient’s RMN Accelerator is a differentiated high-value solution that accelerates time-to-value for clients. It provides the foundation for a Retail Media Network, allowing retailers to monetize consumer and product data by establishing an advertising platform on their digital and physical properties. The RMN Accelerator lowers the barrier to entry for retail media networks to increase their presence across large and long-tail advertisers.
“We are excited to expand our global partnership with Google Cloud through the Industry Value Network (IVN) program by bringing Publicis Sapient’s deep industry expertise and SPEED (Strategy, Product, Experience, Engineering and Data & AI) capabilities to retailers and enterprises across the globe,” said Randall Orbon, Executive Vice President, Strategy & Consulting at Publicis Sapient. “The Retail Media Network Accelerator is a key step in our collective journey to bring the best- in-breed Retail Media Networks solution and drive digital business transformation for our joint customers.”
“By leveraging and combining Publicis Sapient’s domain retail expertise and our AI technologies, we will enable enterprises to maximize the value of retail media networks at scale,” said Amy Eschliman, Managing Director, Cloud Retail Industry Solutions at Google Cloud. “Through our joint capabilities, enterprises will have access to industry-leading experts that will enable clients to generate, and quickly grow, new revenue streams.”
This accelerator will help brands make their RMN platform available with powerful measurement, insights and self-service capabilities, as well as provide media planning activation and automation for both direct advertising and media network- based advertising.
The solution provides:
- Omnichannel web application and dashboard to measure performance across campaigns, audiences, budget and pacing
- Generative AI-enabled audience explorer
- Post campaign wrap-up reports
- Robust blueprint to scale a retail media network
The RMN Accelerator also provides long-term opportunities for expansion beyond retail to other industry networks like travel, hospitality, automotive and QSR.
About Publicis Sapient
Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy, Product, Experience, Engineering and Data & AI, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.