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Data Analytics

Publicis Sapient and Google Logos

Our data analytics capability helps organizations unlock the full potential of their data. We design and implement scalable, cloud-native solutions that enable real-time insights, predictive analytics, and business intelligence. By leveraging Google Cloud’s advanced data and AI services, we help clients turn data into a strategic asset that fuels innovation, improves decision-making, and drives growth.

 

We help organizations build modern data platforms and Customer Data Platforms (CDPs), create unified Customer 360 views, and enable secure data collaboration using clean rooms. Our solutions break down data silos, unlock actionable insights, and support data-driven decision-making to improve customer focus and achieve strategic objectives.

 

Explore our Data Analytics capabilities below and see how Publicis Sapient can help you on your journey.

Enterprise Data Management

 

Modernize your data strategy with Google Cloud’s Dataplex, a unified solution for managing, governing, and scaling data and AI assets across your enterprise. Dataplex centralizes data discovery, monitoring, and governance across lakes, warehouses, and databases, enabling trusted access for analytics and AI.

 

With features like data profiling, quality assessment, lineage tracking, and lifecycle governance, Dataplex enhances data reliability and usability at scale. Publicis Sapient brings the expertise to accelerate your adoption of Dataplex and maximize its impact across your data landscape.

Customer Data Platform

 

Build a future-ready, privacy-conscious Customer Data Platform (CDP) on Google Cloud to unify customer data, break down silos, and enhance personalization. Leveraging BigQuery for scalable data warehousing and Looker for intuitive analytics, our solution integrates data from key SaaS sources like Google Analytics 4 and Salesforce.

 

With built-in AI/ML capabilities through Vertex AI, it enables predictive insights, smart segmentation, and personalized engagement. Marketing teams benefit from self-service BI and democratized access to trends and audience insights. Publicis Sapient partners with you to design, implement, and activate a secure, AI-powered CDP that turns customer data into business value.

How a Restaurant Accelerated Cluster Segmentation and Personalization

A restaurant and Publicis Sapient collaborated to develop a Google Cloud Platform (GCP)-based solution that uses machine learning and custom-developed five ML algorithms to predict customer behavior and preferences. 

Read more

Customer 360

 

Our Customer 360 solution goes beyond a traditional CDP by unifying online and offline data across all touchpoints into a single customer profile within Google Cloud’s BigQuery. This comprehensive view, covering purchase history, interactions, and behavior—breaks down silos and empowers personalized experiences that drive loyalty, revenue, and retention. Centralized data enables smarter forecasting, targeted segmentation, and more effective resource allocation.

Data Visualization and Enterprise BI

 

Unlock actionable business insights through intuitive dashboards and visualizations with Looker, Google Cloud's modern platform for business intelligence and embedded analytics. Analyze governed data, empower self-service analytics, and enable your teams to explore data and identify key trends. Looker seamlessly integrates with Google Cloud products, including BigQuery, providing a simplified and secure environment to transform raw information into strategic decisions. Leverage real-time insights and collaborative analytics to realize your data's potential.

Data Platform Modernization

 

Modernize your data foundation on Google Cloud with a unified architecture that blends BigQuery, Bigtable, and Data Lakehouse principles. Eliminate silos and support diverse workloads with scalable, cost-effective, and serverless solutions. Publicis Sapient, a recognized leader in data modernization, brings deep Data & AI expertise to help you consolidate data, accelerate insights, and drive innovation across your enterprise.

Digital Analytics

 

Unlock the full potential of your digital data with privacy-conscious, insight-driven strategies. Publicis Sapient helps organizations make sense of user behavior across websites, mobile apps, and digital platforms, enabling more innovative marketing, personalization, and business growth.

 

We provide a unified view of customer journeys and campaign performance using tools like Google Analytics 4, BigQuery, and Looker. Our digital analytics services include:

  • Cross-channel performance and attribution
  • Customer journey and funnel analysis
  • Real-time audience segmentation and personalization
  • Privacy-focused measurement using data clean rooms

We help you transform fragmented digital signals into actionable insights—while maintaining trust and compliance.

Data Clean Room Acceleration

 

Data clean rooms on Google Cloud provide a secure, privacy-first environment for collaborative analytics. Built on BigQuery, our clean room solution enables multiple parties to securely share and analyze data without exposing raw information.

 

With customizable query restrictions and strict data egress controls, this approach supports regulatory compliance while enabling powerful insights. Everyday use cases include:

  • Audience insights and segmentation
  • Campaign planning and activation
  • Attribution and measurement across partners

Publicis Sapient brings proven expertise to design, implement, and scale data clean room environments, helping you collaborate safely and unlock value across your data ecosystem.