How a Casino Resort’s Data-Driven Marketing Platform Keeps Guests Engaged Throughout Their Trips
Publicis Sapient helped create a personalized customer journey by bringing real-time dynamic campaigns to the table.
Having an effective marketing strategy that helps guests discover and book resort experiences is key. Email and mobile messaging are still the primary forms of digital communication between a resort client and its guests. We worked with the client to implement an omni-channel marketing platform that’s data-driven and lets the brand engage with their guests pre and post-trip.