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Global Hotel Chain

Global Hospitality Business Chain Boldly Transforms

Leveraging the Power of Connected Systems and Connected Experiences.

One of the largest global hotel chains with thousands of properties and dozens of brands was creating experiences built from disparate legacy platforms and managing its vast number of digital assets in multiple custom platforms. The company boldly leveraged the power of connected systems to create personalized experiences that are now built and delivered to customers with speed.

Client

Global Hotel Chain

Services
Strategy & Consulting
Customer Experience & Design
Technology & Engineering
Data & Artificial Intelligence
Marketing Platforms
Innovation & Digital Product Management
Industry
Travel and Hospitality
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The Imperative for Change

In the age of speed, the large hotel chain needed to move away from maintaining legacy platforms that lacked agility to a new connected and integrated platform that allows business to create and publish fresh content on demand. They needed the platform to deliver personalized experiences and to consolidate multiple platforms and create operational efficiencies.

The Transformative Solution

Publicis Sapient partnered with the hotel chain to stand up a new platform that is capable of creating modern micro front-end based experiences using React and is powered by Adobe’s Experience Manager and Target to create personalized experiences on demand.The new platform provides greater agility for content creation and feature releases while creating secure and responsive sites.The platform was also integrated with a translation vendor to support language translation and localization of the experiences.

The Business Impact

  • Publishing reduced from over 48 hours to real-time
  • Web Traffic on new platform supports over 7 million monthly visits
26%
decrease in Bounce Rate
18%
increase in Search Visit Rate
18%
increase in Conversion Rate

TOGETHER WE TAKE DIGITAL EXPERIENCES INTO TOMORROW

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession – combined with our culture of curiosity and relentlessness – enables us to accelerate our clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe.

For more information, visit publicissapient.com.

Ryan Mccaffrey
Ryan Mccaffrey
Director, Product Management

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