OEMs are tasked with a big question: how can automotive brands sustainably satisfy their new prospects and existing customers? Long-held truths about the sector are being challenged and reimagined, fueled by factors including digital transformation, environmental pressures and customer expectations. To help answer that fundamental question, the Sitecore, Microsoft and Publicis Sapient Automotive Customer 2021 Global Research Study digs deep into the desires, preferences and anxieties across the buyer’s journey.
Automotive Customer Report 2021: What the Buyer Journey Reveals
Our latest research explores the impact of digital experiences
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