Emerging Technologies in Connected Cars: Top Innovations and Industry Leaders
The demand for connected cars is on the rise, and manufacturers must keep pace with emerging trends to stay competitive.
Although connected cars have been around for over 20 years, the market experienced accelerated growth in the past 5-8 years, prompting original equipment manufacturers (OEMs) to compete for additional value and explore new ways to monetize by offering premium services.
The potential for revenue generation is significant, especially with the rise of electric vehicles (EVs) and the wealth of data that can be collected from them to improve the customer experience.
Based on our analysis, below are the most promising avenues for vehicle connectivity and top players in each category.