Automotive Retail Transformation Starts From Within
Automakers are shifting focus beyond manufacturing vehicles to designing customer-centered retail experiences.
In the future, automakers will increasingly sell direct to consumers and provide post-sale services and support. With direct access to consumers, Original Equipment Manufacturers (OEMs) must develop the capabilities to deliver seamless, end-to-end, data-driven experiences.
Navigating this retail shift requires OEMs to transform their entire organization, not just parts of it. Here are three key areas to consider when modernizing the automotive organization: