The Imperative for Change
The automotive industry is facing disruption on multiple fronts. Customer expectations of brands has changed as have their expectations for vehicle ownership. Amidst this environment, this leading global auto maker aims for one in every 12 utility vehicles sold globally to be one of their brands by 2020. To meet this goal, we designed and prototyped the blueprint for a global platform at scale to drive a data-driven customer experience across all touchpoints to generate demand and increase sales.