Consumer Products

Total Commerce Hub

Pandemic-driven online shopping habits are seemingly here to stay, making way for a data-driven world where new channels and entrants continually up the ante on consumer and market expectations. So how can large, established consumer product firms win? It’s all about Total Commerce: an experience-driven, multichannel approach focused on relationships and mutual value above all. Read on to learn more.

Four Pillars of Customer-Focused Commerce

Build your brand and business with omnichannel experience at the center, using data and audience insights to inform content and stay relevant.

64% of

consumers

want to connect with brands

3X the D2C sales in ’22

for legacy brands vs. digital natives

User-Generated Content

is a top driver of SEO

Bring B2C Experiences to B2B Customers

Discover the strategies to give business customers B2C-style shopping experiences. Create agile B2B sales functions, connect siloed experiences, reduce friction and generate the kind of powerful insights designed to help you better understand the wants and needs of your customers.

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Total Commerce Maturity Quiz

Identify Your Top Opportunities

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Commerce Related Solutions

Direct-to-Consumer
The cornerstone of a true Total Commerce approach, D2C enables Consumer Products brands to truly own the brand story, product presentation, customer relationship and sales.
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CDP Virtual Lab
Customer Data Platforms are an essential step on the path to D2C, personalization and more. Our Lab helps Consumer Products firms establish strategy, priorities and success metrics before implementation.
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Content-Driven Commerce
Win on the digital shelf with automated, customer-focused product content that drives findability and creates trust with the brand.

Channel Optimization
With so many paths to purchase, a holistic omnichannel strategy and a centralized data management system are critical for brands to understand their customers as a whole and as individuals, and act on these insights across touchpoints. We offer end-to-end expertise to help brands build and optimize their omnichannel experience.

Data & Engineering Solutions

Engineering Transformation

This holistic program that modernizes your IT to lay the groundwork for comprehensive digital business transformation.

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CDP Virtual Lab

Customer Data Platforms are an essential step on the path to D2C, personalization and more. Our Lab helps Consumer Products firms establish strategy, priorities and success metrics before implementation.

Learn more