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Publicis Sapient Achieves the new AWS Advertising and Marketing Technology Competency

New York, NY – November 29, 2023 – Publicis Sapient, a digital business transformation company, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category Audience and Customer Data Management. Achieving the AWS Advertising and Marketing Technology Competency recognizes Publicis Sapient for its expertise in providing customers with professional services that empower advertisers and marketers to reinvent workloads with solutions and services that offer improved advertising and marketing technology solutions, encompassing data analytics, campaign optimization, and customer targeting. Publicis Sapient's innovative solutions, powered by AWS, enable seamless scalability and advanced data-driven insights, helping businesses stay competitive and agile in the ever-evolving landscape of digital advertising and marketing.

As advertisers and marketers look to leverage the cloud to innovate and lean into digital transformation, they are increasingly in need of partners with services and solutions that are purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide these customers – including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers – with AWS-validated solutions and services, helping to accelerate their transformation.  

Achieving the AWS Advertising and Marketing Technology Competency differentiates Publicis Sapient in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry. This program showcases advertising and marketing technology consulting and software AWS Partners who have domain knowledge and are providing cloud services powered by AWS. To receive the AWS Advertising and Marketing Technology Competency designation, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references.

“Our team at Publicis Sapient is incredibly proud to have achieved the AWS Advertising and Marketing Technology Competency in the category of Data and Audience Management,” said Nancy Silver, Vice President, Publicis Sapient AWS Practice, North America. “This recognition underscores our commitment to empowering businesses with the agility, breadth of services, and pace of innovation that AWS offers. Publicis Sapient and AWS enable customers to construct a comprehensive perspective of their audiences and consumers, fostering insights, enhancing performance, and elevating overall experiences. We look forward to continuing our journey of helping our customers achieve their goals through cutting-edge Gen AI solutions and data-driven strategies for customer 360 data platforms on AWS.”

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency Program helps customers identify which AWS Partner solutions and services for specific industry use cases.  Explore the AWS Partner solutions and/or services offered in AWS Data Exchange, AWS Marketplace, or APN Partners, including Publicis Sapient.

About Publicis Sapient

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in an increasingly digital world. We operate through our expert SPEED – Strategy, Product, Experience, Engineering, and Data & AI – capabilities which, combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe, with more than 20,000 people and over 50 offices worldwide. For more information, visit


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