Leading Pharmaceutical Company Revolutionizes Health Care Marketing with GenAI

In health care marketing, personalization is key. However, our client, a leading global pharmaceutical company, struggled to craft tailored content at scale for diverse audiences worldwide. To put customers first, they sought an innovative solution from Publicis Sapient to efficiently create and deliver personalized content globally. With such an immense global scope spanning hundreds of markets and products, the company needed a leading-edge product that would not only streamline messaging and marketing but could also deliver cost savings in an era of budget tightening.

The company faced various challenges in content production. Their outdated outsourcing approach resulted in long lead times, making it difficult to keep up with the demand for personalized content. It was a constant struggle to provide fresh, audience-specific messaging for all their brands across different channels and markets, especially outside the U.S. Meanwhile, the company aimed to repurpose existing content and utilize customer data to tailor messaging, but their current setup made it nearly impossible to adapt. They recognized the need for a product to transform to their content operations if they wanted to stay competitive and achieve their goal of becoming a customer-centric organization.

Publicis Sapient deployed Sapient Bodhi, an enterprise agentic AI platform, to quickly create a scalable AI solution for personalized content generation. This accelerated launch allowed for ample time for refinement, empowering teams to focus on other strategic initiatives.

Bodhi provided tools for international expansion, content localization and efficient repurposing of banners, emails and DSPs. It enabled image recommendations, end-to-end campaign generation and translation for regional content replication.

By deploying Bodhi, our client was able to address their challenges head-on with innovative tools that not only modernized content production but also set new industry standards for creating and delivering highly personalized content to customers.

Bodhi demonstrated its power to enable transformative AI solutions in health care. Through its AskBodhi agentic capability, we rapidly built and deployed a sophisticated generative AI marketing solution that unlocked personalized, scalable content delivery and multifaceted benefits for long-term success:
 

• 75 percent faster content production
• Up to 45 percent cost reduction
• Faster time-to-market