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Publicis Sapient Is Named a 2023 Market Leader in Data Modernization Services by HFS Research

HFS’ Data Modernization Services Horizons Report recognized Publicis Sapient for key strengths and differentiators, including its technology, media and data strategy skills to enable customer-centric data transformation

NEW YORK, NY, May 25, 2023 – Publicis Sapient, a digital business transformation company, today announced it has been named a Market Leader in HFS Research’s Horizons Report for Data Modernization Services 2023. Publicis Sapient was recognized for its expertise and capabilities in enabling customer-centric data transformation, product-led data co-innovation and delivering impactful outcomes for enterprises.

Media Contact

Mia Carbonell

"Publicis Sapient excels in helping organizations unleash value by moving from ineffective legacy data models towards solutions, making it far easier for the business to use data to improve employee and customer capabilities and outcomes. Its customer-centric data transformation approach sets them apart as one of the Market Leaders in our Data Modernization Services Horizons Report,” said Joel Martin, Executive Research Leader at HFS Research.

"We’re incredibly proud to be recognized by HFS Research, our clients and partners as a Market Leader in data modernization services,” said Raymond Velez, Executive Vice President at Publicis Sapient. “Our core SPEED capabilities –Strategy, Product, Experience, Engineering and Data & AI– and our focus on future-ready digital business transformation solutions to meet the rapidly accelerating pace of change make us uniquely positioned to empower clients to derive actionable insights from their data.”

For the Horizons Data Modernization Services Report, HFS Research studied 23 organizations and closely evaluated their strategies, capabilities and client and partner feedback. In its analysis and client case review, HFS Research focused on the services provided to enterprise clients across the first five aspects of the data modernization value chain.

The report highlights Publicis Sapient’s key differentiators in metaverse services, such as its focus on helping customers derive value from data by bringing their data, employee and customer experience capabilities to improve how enterprises engage, transact and monetize. Other key differentiators noted included Publicis Sapient’s product-led data co-innovation approach and access to Publicis Groupe’s network scale and innovation to bring brand expertise, data insights and solutions to clients.

Publicis Sapient's proven track record of delivering outcomes is further highlighted by notable achievements:

  • Aligned dealer inventory, customer offers and media spend for a major automotive client, resulting in a remarkable 60% reduction in insight delivery time and a 50% reduction in hosting costs.
  • Enhanced productivity, effectiveness and collaboration for data scientists at a prominent UK-based retail bank. Publicis Sapient's solutions accelerated time to insights and value realization, empowering the bank to stay ahead in a competitive market.

Feedback from the report stated that customers value Publicis Sapient’s industry knowledge and understanding of business priorities. They also cited the company’s strong tech talent, which has good knowledge of customers’ tech architecture. The report also noted that partners applauded Publicis Sapient for acquiring skilled assets from a partner’s solution that can be incorporated into its model at scale.

About HFS Research

HFS is a unique analyst organization that combines deep visionary expertise with rapid demand-side analysis of the Global 2000. Its outlook for the future is admired across the global technology and business operations industries. Its analysts are respected for their no-nonsense insights based on demand-side data and engagements with industry practitioners.

HFS Research introduced the world to terms such as “RPA” (Robotic Process Automation) in 2012 and more recently, Digital OneOffice™ and OneEcosystem™. The HFS mission is to provide visionary insight into the major innovations impacting business operations such as Automation and Process Intelligence, Blockchain, the Metaverse, and Web3. HFS has deep business practices across all key industries, IT and business services, sustainability, and engineering.

About Publicis Sapient

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy, Product, Experience, Engineering and Data & AI, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with more than 20,000 people and over 50 offices worldwide. For more information, visit