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Maximize your customer data to drive loyalty

Use the data you have to build the customer loyalty you want.

Customer loyalty is essential to survival in today’s austere economic times. While customers may not have the buying power they used to, they have more choices than ever before. Businesses must work harder to earn loyalty and win over hearts and minds.

Customer data is key to delivering personalized customer experiences that drive engagement and foster strong relationships. Publicis Sapient helps clients turn customer data into valuable intelligence that informs decisions, enables hyper-personalization and builds loyalty that lasts.


Publicis Sapient Customer Loyalty Survey 2023

Our global research reveals what customers think about loyalty programs, what perks they like best and how businesses can monetize loyalty in new ways.


Publicis Sapient Customer Data Survey 2023

We surveyed more than 6,700 consumers globally and learned that people are willing to share their data in exchange for certain advantages.

What is the secret to building customer loyalty?

Customers are opting in to loyalty programs, but businesses aren’t connecting online and offline experiences to drive growth. Find out how to earn loyalty and win business.

Download insights from around the world

Interested in more specific data and loyalty survey results based on region? Access both surveys in a single click below.

Our solution: Data Monetization

Leverage actionable insights from first-party customer data to drive new sources of revenue. Beyond traditional loyalty programs, our Data Monetization service offerings dive deep into expanding and diversifying your data usage in an impactful way for your business. From media network implementation to enterprise optimization, our integrated solutions break down silos, help to gain a deep understanding of your data and drive meaningful growth through relevant, personalized customer engagement and business optimization.  

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