While traditional business and sales models have revolved around products, services and solutions, digital ecosystems and marketplaces put today’s consumer at the center of brand strategy. From product-first to people-first, a marketplace approach can help organizations shift their mindset to amplify brand relevance, customer loyalty and profit. 

From selecting the right marketplace model for your brand to understanding how marketplaces reduce competitor friction and more, explore insight-led perspectives on how these innovative frameworks create meaningful, scalable brand experiences.