The Amplifon App and Service Ecosystem
The integrated mobile app and store service ecosystem from the leading global hearing care retailer.
How Amplifon Broke Through the Stigma of Hearing Aids
Play Video
Hearing aids often need to be reset in different settings, which can be clumsy, intrusive and distracting.
Being in the moment is truly possible when you can change hearing direction in an instant, reduce noise, such as wind, traffic or drilling, and adapt to surroundings like the park, theater or a busy café—all from a discreet app.
The Imperative for Change
Customers in need of hearing health solutions live an increasingly active, digital lifestyle. But hearing aid manufacturers aren’t providing the modern, easy-to-use solutions this audience expects. And unfortunately, customers still felt there was a stigma associated with using a hearing aid.
The Transformative Solution
We partnered with Amplifon to help their customers easily master using a hearing aid and fully enjoy its capabilities. We designed an entire service ecosystem including the consumer mobile app and the audiologist control center, helping customers make the most out of their device leveraging usage data at an unprecedented level.
The Business Impact
The app and the service ecosystem are crucial building blocks of Amplifon’s unique customer proposition. “Amplifon innovative Product Experience is built around a combination of design, technology and innovative thinking” said Cristiano Grassini Grimaldi, Amplifon Global SVP Digital & Innovation.
10,000+
monthly app downloads
46,000+
active users per month, constantly increasing (+52% since January 2021)
Award–winning Work
-
![Amplifon & Publicis Sapient: Best Use of Digital by Sector - Healthcare and Pharmaceuticals]()
Amplifon & Publicis Sapient: Best Use of Digital by Sector - Healthcare and Pharmaceuticals
-
![Amplifon & Publicis Sapient: Healthcare and Pharma]()
Amplifon & Publicis Sapient: Healthcare and Pharma
-
![Amplifon & Publicis Sapient: Online Advertising Creativity - Mobile App]()
Amplifon & Publicis Sapient: Online Advertising Creativity - Mobile App
-
![Amplifon & Publicis Sapient: Healthcare]()
Amplifon & Publicis Sapient: Healthcare
Related Reading
Insight
The Move Towards Seamless Healthcare
Accelerated by 2020’s COVID-19 epidemic, there’s been a shift away from ‘traditional’ provision of healthcare. The sector is expanding and changing, using data and AI, embracing telehealth and platforms –all to create the connected, high quality, on-demand services that consumers now expect. What does this mean for patients and providers?
Read article
Insight
Pharma Growth–Mining Opportunity from Our New Virtual World
In a world radically transformed by COVID-19, pharmaceutical sales have moved out of conference rooms and now faces an unfamiliar environment where HCP and Consumer engagement and decisions are increasingly occurring in virtual spaces. Learn more here.
Read article
Introducing the Digital Life Index
Outside trends have fostered new habits and behaviors in the second installment of The Digital Life Index, highlighting areas affected by life at home: Work & Education, Transportation and Energy.
Read more
Next Starts Now
