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How Amplifon Broke Through the Stigma of Hearing Aids
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Hearing aids often need to be reset in different settings, which can be clumsy, intrusive and distracting. 

Being in the moment is truly possible when you can change hearing direction in an instant, reduce noise, such as wind, traffic or drilling, and adapt to surroundings like the park, theater or a busy café—all from a discreet app.

The Imperative for Change

The Imperative for Change

Customers in need of hearing health solutions live an increasingly active, digital lifestyle. But hearing aid manufacturers aren’t providing the modern, easy-to-use solutions this audience expects. And unfortunately, customers still felt there was a stigma associated with using a hearing aid.

The Transformative Solution

We partnered with Amplifon to help their customers easily master using a hearing aid and fully enjoy its capabilities. We designed an app that provides complete and consistent control of hearing aids from almost all key manufacturers while helping customers learn how to get the most out of their device and the service.

The Transformative Solution

The Amplifon App

The world’s first app to connect to any Bluetooth hearing aid on the market.

The Amplifon app

The Business Impact

The app is a crucial building block of Amplifon’s digital transformation strategy. It helps to attract a new, younger generation of customers, and it satisfies the changing needs of Amplifon’s core target audience before, during and after sales—underlining Amplifon’s position as the leading hearing care service provider.

6,558
downloads in the first 4 months
10%
Amplifon shares rose on launch day

Award–winning Work

Amplifon & Publicis Sapient: Best Use of Digital by Sector - Healthcare and Pharmaceuticals

Amplifon & Publicis Sapient: Best Use of Digital by Sector - Healthcare and Pharmaceuticals

Amplifon & Publicis Sapient: Healthcare and Pharma

Amplifon & Publicis Sapient: Healthcare and Pharma

Amplifon & Publicis Sapient: Online Advertising Creativity - Mobile App

Amplifon & Publicis Sapient: Online Advertising Creativity - Mobile App

Amplifon & Publicis Sapient: Healthcare

Amplifon & Publicis Sapient: Healthcare

Anette Samsioe
Anette Samsioe
Health Lead, EMEA + APAC