How to create CLV: be a customer-first business
Discover the building blocks of customer lifetime value with these resources and offerings.
Is Customer Lifetime Value the Key to Unlocking Growth?
From marketing metric to holistic transformation strategy.
What is Customer Lifetime Value (CLV)?
Drive long-term profitable growth through customer acquisition, retention and value.
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One
Acquire new customers
Businesses must orient around the rising importance of customer acquisition in the era of choice, with innovative products and targeted experiences from the first touchpoint.
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Two
Build loyal relationships
With fewer than 1 in 4 customers saying they are very loyal to any brand, the opportunity is ripe for a data-led approach that enables deeply individualized experiences that nurture value-based relationships.
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Three
Maximize customer value
Reduce key friction points and churn while increasing transaction size through sophisticated profiles, seamless experiences and responsive customer service and support.
CLV at a glance
Ready to put customers at the center of your organization? Get this overview of your opportunity to drive one-to-one experiences based on value and informed by data (no sign-in required).
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Offering
Customer Engagement
Generate actionable real-time insights to improve customer acquisition and retention, drive operational efficiencies and unlock new revenue streams.
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Offering
Experience Transformation
Design and deliver customer experiences that respond to the everchanging expectations of today’s customers as you drive profitable growth.
Customer lifetime value insights
Strategies and approaches for maximizing this foundation of growth.
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Report
Global Customer Experience Survey
We surveyed 6,500+ global customers to uncover six key actions for closing the customer experience gap to drive CLV.
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Industry Outlook
Guide to Next: Customer Lifetime Value
How should your industry be thinking about CLV in 2024? Read the top trends for your industry.
Insight
How Employee Experience Transformation Makes Customer Experience a Differentiator
Improving CX starts with EX. Learn practical approaches by industry, and discover why your platform is an essential component of getting it right.
Insight
What Are the Top Use Cases for Customer Data Platforms?
You’ve heard you need a robust CDP—but how can it drive better outcomes for your business? Explore this three-part series.
Report
What Is the Secret to Building Customer Loyalty?
Learn from global customers about their habits and expectations in this 2023 report.
Insight
How 3 of the World's Biggest Brands Set New Standards for CX
In this video, leaders from Marriott International, UPS and Verizon offer insider tips on how to be customer-obsessed.
Insight
3 Ways to Fight Economic Uncertainty with Customer Data
Can shaky market conditions drive solid customer relationships? Learn how monetizing customer data and hyper-personalizing experiences drive growth.
Insight
How Great Customer Experiences Can Boost the Bottom Line
How “awesome” is your customer experience, and how can your business benefit from improvements? Customers weigh in.
Awards & Accolades
We’re honored to be recognized by industry leaders for our work in this space.
Customer lifetime value: frequently asked questions
Customer lifetime value: frequently asked questions
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