How to create CLV: be a customer-first business
Discover the building blocks of customer lifetime value with these resources and offerings.
Generative AI: Using artificial intelligence to make human impact.Learn how
Drive long-term profitable growth through customer acquisition, retention and value.
One
Businesses must orient around the rising importance of customer acquisition in the era of choice, with innovative products and targeted experiences from the first touchpoint.
Two
With fewer than 1 in 4 customers saying they are very loyal to any brand, the opportunity is ripe for a data-led approach that enables deeply individualized experiences that nurture value-based relationships.
Three
Reduce key friction points and churn while increasing transaction size through sophisticated profiles, seamless experiences and responsive customer service and support.
Discover the building blocks of customer lifetime value with these resources and offerings.
CLV at a glance
Ready to put customers at the center of your organization? Get this overview of your opportunity to drive one-to-one experiences based on value and informed by data (no sign-in required).
Offering
Generate actionable real-time insights to improve customer acquisition and retention, drive operational efficiencies and unlock new revenue streams.
Explore Customer Engagement solutionsOffering
Design and deliver customer experiences that respond to the everchanging expectations of today’s customers as you drive profitable growth.
Explore Experience Transformation solutionsStrategies and approaches for maximizing this foundation of growth.
Report
We surveyed 6,500+ global customers to uncover six key actions for closing the customer experience gap to drive CLV.
Download reportIndustry Outlook
How should your industry be thinking about CLV in 2024? Read the top trends for your industry.
Access reportWe’re honored to be recognized by industry leaders for our work in this space.