“As the digital business transformation arm of Publicis Groupe, Publicis Sapient combines a focus on human-centered experience design and build services with a global IT delivery network and a strong portfolio of supporting assets and tools,” said Douglas Hayward, Research Director, Worldwide Experience Services at IDC. “Its ability to combine creativity and design services with deep technology capabilities drives successful business and experience transformation. Whilst Publicis Sapient’s experience-design clients particularly appreciate its focus on value creation, and the quality both of its people and of the experiences they design, its experience-build clients commend it for its client understanding and insight, for the way it leaves clients empowered, and for quality of its people.”
Publicis Sapient’s CEO, Nigel Vaz, said, “From building some of the world’s first websites to designing omnichannel experiences for some of the most recognized brands, experience design has been part of the fabric of Publicis Sapient since inception. This recognition builds on that history and reinforces the power of bringing design and build capabilities together to create powerful experiences, that drive meaningful outcomes, with people at the center.”
“We are honored to be recognized as a Leader in the IDC MarketScape Experience Services reports, which reflects the success of Publicis Sapient in delivering transformative digital experiences at scale,” said Abby Godee, Chief Experience Officer for Publicis Sapient. “Our team's commitment to human-centered design and technology is anchored in creating value for our clients. This expertise, combined with Publicis Sapient's strategic approach, blending creativity, design, insights and technology, empowers organizations to undergo meaningful business and experience transformations. Our focus on client understanding, design excellence, and people quality underscores our dedication to driving meaningful impact at the intersection of business and technology.”
As the digital business transformation arm of Publicis Groupe, Publicis Sapient sits at the intersection of business, leaders, CMOs and CIOs, and combines a focus on human-centered design and build experiences with a global IT delivery network and a strong portfolio of supporting assets and tools. According to the IDC MarketScape reports, “Based on conversations with Publicis Sapient's clients, the three areas where, on average, Publicis Sapient reference clients commended the firm most highly in experience design were value creation, design excellence, and people quality.”
Publicis Sapient was also positioned in the Leaders Category of the IDC MarketScape: Worldwide Adobe Experience Cloud Professional Services 2022 Vendor Assessment (doc #US47542221, June 2022).
Download the IDC MarketScape: Worldwide Experience Design Services 2023–2024 Vendor Assessment here.
Download the IDC MarketScape: Worldwide Experience Build Services 2023–2024 Vendor Assessment here.
About IDC MarketScape:
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
About Publicis Sapient:
Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED - Strategy, Product, Experience, Engineering and Data & AI - capabilities, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.
Publicis Sapient Contact
Abby Evans, abby.evans@publicissapient.com